Q&A

What Is the Benefit of Being Contacted by a Reporter for a Local Service Business?

What Is the Benefit of Being Contacted by a Reporter for a Local Service Business? Being contacted by a reporter can open doors for a local service business by positioning it as a trusted resource and providing valuable opportunities for brand visibility and backlinking. This connection can enhance credibility and customer confidence in your services.

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What Is the Insider’s Hack to Get Features on Big Publications Like Fox News, CNN, and Washington Post?

What Is the Insider’s Hack to Get Features on Big Publications Like Fox News, CNN, and Washington Post? The insider’s hack to getting featured on major media outlets like Fox News, CNN, and The Washington Post involves using a free service called Harrow, which stands for Help a Reporter. By signing up as a source

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What Does It Mean to Adjust the Target CPA When Switching to Max Conversion?

What does it mean to adjust the target CPA when switching to max conversion? Short Answer: When switching from a max clicks strategy, which limits spending per click, to a max conversion strategy, the spending cap shifts to per conversion rather than per click. This means you need to adjust your budget accordingly, usually by

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What Should You Do If You Think You’ve Done a Good Job with Your Negative Keyword?

What Should You Do If You Think You’ve Done a Good Job with Your Negative Keyword? If you believe you have effectively managed your negative keywords, the next step is to broaden your advertising efforts by focusing on retargeting and expanding your campaigns to include Facebook ads. This strategy allows you to build upon your

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