Local Service Mastery Local Service Mastery

For home service owners in the US and Canada doing $1M+ a year or spending $10k+ a month on ads

Get more booked jobs out of your marketing. Without handing it to an agency.

Stop renting your marketing from an agency. Own it.

Video: how LSM AI works

Turn your sound on.

Who does what

No guessing who is responsible for what. Here is exactly how LSM AI Pro works.

LSM AI connected to Google Ads, Meta ads, Google Business Profile, your website, YouTube, Instagram and call tracking
LSM AI

Does the work

Runs your Google Ads, Meta ads, Google Business Profile and website pages inside your own accounts, every day.

A change waiting for the owner's OK in LSM AI, approved with one tap
You

Approve and own

Nothing changes until you say OK. Every account, every lead and every dollar of ad spend stays in your name.

Lior Vaknin teaching the weekly LSM group call
Lior

Trains you live

Weekly group calls, 1-on-1s with me twice a month, and the onboarding call where I connect everything with you.

Screens shown are from a demo.

See if you qualify (60 seconds)

What you own vs. what agencies keep

With LSM AI Pro, everything is built in your accounts, so it stays yours whether you stay or not.

With LSM AI ProTypical agency setup
Ad accountsYours, in your name, you are the adminOften run under the agency, hard to take back
Data and historyStays in your accountsOften leaves with the agency
Website and pagesBuilt on your own websiteOften on agency hosted pages you rent
Leads and callsGo straight to youOften routed through agency tools and numbers
ChangesNothing changes until you approve itChanges you hear about in a monthly report
ContractMonth to monthOften 6 to 12 month contracts
Who trains youMe, on weekly group calls and 1-on-1s twice a monthAn account manager

What LSM members say

Real interviews with LSM members across my programs. Results vary by service, market and budget.

Niv: 30× return on his Google Ads spend
Raz: locksmith business scaling toward $10M a year
HVAC owner: 10× return in the first month
Elinor: 35% conversion rate on Google Ads
Maxim: garage door business, more leads than he can handle
Landscaping owner: “I have more leads than I can handle”
Denis: cleaning business, in-house marketing team and a $100M vision
Mike Medved: locksmith, building toward $100M
Yam and Merav: garage door, from struggling for leads to an 8-figure vision

Niv went from about a 2% Google Ads conversion rate to 40% after joining, and Raz's Google Ads run at a 29% conversion rate. Their full stories are in the interviews above.

Real results from members' own accounts

Screenshots members shared from their Google Ads, Google Maps and YouTube. Results vary by service, market and budget.

A member's Google Ads overview: 2.38K clicks, 1.09K conversions, 45.96% conversion rate
1.09K conversions from 2.38K clicks: a 45.96% conversion rate
A member's Google Ads after 2 weeks: 81 clicks, 42 conversions, 51.85% conversion rate
2 weeks in: 42 conversions from 81 clicks
A member's Google Ads day: 19 clicks, 100% conversion rate, $320 spent
A good day: 19 clicks at a 100% conversion rate
Brett's post in the LSM community about his first campaign
Brett: $75 a phone call on his own campaign, vs $175 through his agency
A member's message to Lior about a 20% conversion rate campaign
A member's campaign at a 20% conversion rate, up from 10 to 12%
A locksmith member's Google Ads: 4 clicks, 100% conversion rate
A locksmith: 4 clicks, 4 conversions
Search Console for a garage door company: average position 2.2
A garage door company ranking #1 in their city in under 6 months
Alex's post showing his locksmith businesses in the Vancouver Google results
Alex, locksmith in Vancouver, 4 months in: his businesses at the top of Google
A member's local map ranking grid, mostly top 3
Google Maps rankings: green across the city
A member's local map ranking grid, top positions across the area
Another member: top of Google Maps across the area
YouTube realtime stats: 47,800 views in 48 hours
47,800 views in 48 hours, all organic YouTube traffic
Lior's post about members' average conversion rate
Members average around a 33% conversion rate; the industry average is 5 to 7%

See if you qualify (60 seconds)

See if you qualify

60 seconds, 5 questions. If it's a fit, you pick a time for a 45 minute Zoom call with me. If it's not a fit yet, you'll see the plan that fits where you are now.

Step 1 of 5
What's your trade?
What's your annual revenue?

A rough number is fine.

How much do you spend on ads per month?

Only what you pay Google, Meta and other ad platforms. Not agency fees.

Who runs your marketing now?
Where should I send your next step?
Checking your fit...

How LSM AI works, step by step

My full walkthrough: why it works, and how LSM AI connects to your Google Ads, Facebook and website through Claude Code on your computer. 8 minutes.

Lior's whiteboard: LSM AI, Claude Code, your computer and your Google Ads and Facebook accounts

See if you qualify (60 seconds)

Questions owners ask

Will AI break my ad account?

Nothing changes in your accounts until you approve it. LSM AI shows you what it wants to change and why, in plain words, and you say yes or no. Your accounts stay in your name, and you can remove access any time.

What's on me?

Three things: admin access to your accounts on the onboarding call, your ad spend (paid directly to Google and Meta from your own card), and a few minutes to review and approve changes in your LSM AI session.

Is there a contract?

No long-term contract. The monthly plan is month to month.

Who is this for?

Home service businesses in the US and Canada doing $1M+ a year in revenue or spending $10k+ a month on ads. If you're not there yet, the fit check points you to LSM AI Starter, where LSM AI tells you exactly what to change and you make the changes yourself.

Is LSM AI just a chatbot?

No. It's my knowledge and experience from 17+ years and $50+ million in home service business marketing, built into an AI that reads your real accounts. Think of it as having me as your personal marketing manager 24/7. On Pro it also does the work inside those accounts.

Do you guarantee results?

No. Every market, service and budget is different, so I don't promise numbers. What you get is the same playbook I use, working inside your own accounts, and you see every change before it happens.

What happens on the call?

It's a 45 minute Zoom with me. We look at your current marketing together and you'll know if LSM AI Pro is a fit. Join from a computer and have your Google Ads and Meta ads access handy.

Ready to see if it's a fit?

5 quick questions. If it's a fit, you pick a time for a call with me.

See if you qualify (60 seconds)
Speak to Lior's AI Agent
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Want Lior to look at your business? Answer 5 quick questions and book a call with him.

See if you qualify (60 seconds)