Should the company’s phone number be included on the website? Short Answer: Yes, including the company’s phone number on the website is essential as it offers potential customers an additional way to get in touch, which can result in more leads and higher chances of conversion. Full Explanation Displaying your company’s phone number on the […]

What Is the Minimum Information Needed on a Contact Form to Generate Leads? The minimum information required on a contact form to effectively generate leads includes the name, email, and phone number of the potential lead. Collecting these three pieces of information ensures you have essential contact details to engage and follow up with prospective

What Should Be Included on a Landing Page for a Personal Training Service? The landing page should clearly communicate that it offers personal training services and specify the location where these services are provided, such as Clearwater, Florida. This clarity helps visitors immediately understand the purpose of the page and confirms they have found the

Why is my ad status showing as ‘eligible, but limited’? Short Answer: Your ad status is marked as ‘eligible, but limited’ because your capitalization is not following Google Ads rules. Specifically, while it’s acceptable to capitalize the first letter of each word, using full capitalization (capitalizing entire words) is against the guidelines. Full Explanation When

What is the recommended approach for selecting keywords for a personal training service? The recommended approach for selecting keywords for a personal training service is to focus on the specific service you offer, such as using the phrase “personal training” as a phrase match. It is best to avoid using too many variations of this

What is the difference between broad match, phrase match, and exact match in Google Ads? The short answer is that broad match allows your ad to show for a wide range of search variations including similar phrases and related terms, phrase match limits your ad to showing when the exact keyword or that keyword with

What are some common mistakes people make when setting up ad groups? The short answer is that one common mistake is using too many keywords in ad groups. Instead of trying to cover every possible variation, it is better to concentrate on a smaller number of highly relevant keywords. Full Explanation When setting up ad

What Should I Name My Campaign and Ad Groups? Short Answer: When naming your campaign, use the name of the city you are targeting so it’s clear and meaningful. For the ad groups within that campaign, name them after the type of service you are promoting. Full Explanation Naming your campaign after the city you

What feedback can you give on the performance of my new campaign? Short Answer: The main observation is that the campaign lacks a clear offer, although it is still generating form submissions, particularly in some locations seeing up to 40 per month. Since this is a high-ticket personal training service in Clearwater, Florida, the lack

How Do I Name My Second Google Business Profile? Short Answer: When naming your second Google business profile, it is best to keep the same name as your first profile, unless you already have a name that works well for the new one. If you do have a suitable name, there is no need to