Q&A

What was the structure of the campaign discussed in the previous session? The campaign structure is organized by city, which is the level where the budget is set. Under each city campaign, there are multiple ad groups representing different services within the business. Each ad group contains two main parts: keywords and ads. The keywords […]

Why Is It Important for Me to Have My Website Login? Short Answer: It’s important for you to have your website login because it ensures you maintain control and independence over your site. Even if you have a guide, not having direct access means relying on someone else, which is risky — having the login

What Steps Can I Take to Refine My Ad Campaign? The short answer is that you can refine your ad campaign by removing irrelevant search terms, refining your ad message, and improving your landing page. Full Explanation Refining your ad campaign involves focusing on the most relevant and effective elements to boost its performance. A

How Should I Set the Location for My Campaign? Short Answer: You can set your campaign to target a specific radius, such as 15 miles, but it is often more effective to select a precise location—for example, Clearwater—and run the campaign there for one to two weeks before reviewing the results. Full Explanation When setting

What is the Importance of Having a Phone Number on a Website? Having a phone number on a website is important because people have different preferences when reaching out to a business. While some prefer filling out online forms, others find it easier and quicker to just make a phone call. For instance, a potential

Where Should the Phone Number Be Placed on a Website? The phone number needs to be clickable and placed at the top of the website so visitors can easily find it without having to scroll all the way down. Full Explanation Placing the phone number at the top of the website ensures that it is

Should the company’s phone number be included on the website? Short Answer: Yes, including the company’s phone number on the website is essential as it offers potential customers an additional way to get in touch, which can result in more leads and higher chances of conversion. Full Explanation Displaying your company’s phone number on the

What Is the Minimum Information Needed on a Contact Form to Generate Leads? The minimum information required on a contact form to effectively generate leads includes the name, email, and phone number of the potential lead. Collecting these three pieces of information ensures you have essential contact details to engage and follow up with prospective

What Should Be Included on a Landing Page for a Personal Training Service? The landing page should clearly communicate that it offers personal training services and specify the location where these services are provided, such as Clearwater, Florida. This clarity helps visitors immediately understand the purpose of the page and confirms they have found the

Why is my ad status showing as ‘eligible, but limited’? Short Answer: Your ad status is marked as ‘eligible, but limited’ because your capitalization is not following Google Ads rules. Specifically, while it’s acceptable to capitalize the first letter of each word, using full capitalization (capitalizing entire words) is against the guidelines. Full Explanation When