Lior Vaknin

Why did you separate plumbing and water heater for different budgets? Short Answer: The separation was made to target more specific keywords and address the fact that different businesses specialize in different areas, such as exclusively water heaters versus general plumbing or sewer services. Full Explanation Different service providers often specialize in particular areas of […]

Do You Understand the Thinking Behind How We Are Building the Campaigns? Short Answer: The campaigns are separated by different cities intentionally to ensure that people searching for services feel like they are engaging with the most local and relevant option available to them. Full Explanation Building campaigns by targeting specific cities allows businesses to

How to Set the Location for the Campaign? Short Answer: Simply enter the location where you want your campaign to target. If you aim to reach a specific city, input the city name. If your focus is broader, targeting a county, enter the county name accordingly. Full Explanation Setting the location for your campaign means

Would it be smart to just do a radius? The short answer is that whether doing a radius is a smart strategy depends largely on your overall approach and geographic location. While you might consolidate all locations under one, this can influence your conversion rates, potentially lowering them. Understanding the specific county you are in

What is the strategy for increasing the ad budget? The strategy for increasing the ad budget involves gradually increasing the spend on a successfully performing campaign in a targeted area until it reaches its maximum potential. Once that point is met, the campaign is then duplicated to a new city or location to replicate the

What is the correct way to start a Google Ads campaign? Short Answer: The correct way to start a Google Ads campaign is to begin with just one campaign. Focus on optimizing everything within that single campaign. Only once it is running successfully and converting should you duplicate it and launch additional campaigns. Full Explanation

Why are you running so many campaigns? The short answer is that separate campaigns are created for each area or city to better target those specific locations. Full Explanation From the course insights, the understanding is that managing a marketing campaign effectively involves dividing efforts by distinct geographic areas. For each city or region, it’s

In heating repair, we have HVAC contractor, should we remove it? Short Answer: If the customer’s focus is heating repair, the advertisement should specifically target heating repair only. HVAC repair should be handled in a separate ad group to better match the intent and improve conversion rates. Full Explanation When creating ads for heating repair

What Should I Do After My Case Is Resolved? Short Answer: Once your case is resolved, the best course of action is to focus on starting and mastering Facebook before returning to Google Ads, even if you are told that everything is good to go. Full Explanation After your case has come to a resolution,

What should I do if my account is suspended and I’m waiting for the appeal process? If your account has been suspended and you are currently waiting for the appeal process to resolve, the best course of action is to leverage other platforms such as Facebook to continue your marketing efforts. By starting work on