How can I improve my Google Ads for my organic steam carpet cleaning service? The short answer is to explicitly include the phrase “organic steam carpet cleaning” in your Google Ads and related advertising assets. By doing this, Google will favor your ads over competitors who do not mention this specific term. You can also […]

What is the standard conversion rate in the service industry? The standard conversion rate in the service industry is around 20%. If a marketing agency can bring your conversion rate up to this level, they are considered to be doing a good job. Full Explanation Conversion rate refers to the percentage of potential customers who

What is a safe conversion rate for most service businesses? Short Answer: A safe conversion rate for most service businesses is around 20%. Achieving or exceeding this rate typically indicates profitability, although this benchmark can differ based on the type of service industry involved. Full Explanation Conversion rate refers to the percentage of potential customers

What Should You Do If You’re Unsure About a Search Term? Short Answer: If you’re uncertain about a search term, the best approach is to enter the exact phrase into a search engine to examine the results. If the results don’t align with your business or objectives, you should consider adding that phrase as a

Why did Google tell me to set up the Google Tag Manager with a developer? Short Answer: Google may have suggested involving a developer because setting up Google Tag Manager (GTM) can be complex and may require technical expertise. However, it is also possible to set it up yourself by carefully following the correct steps.

How so they’re already ended up on my web page? Short Answer: If someone was searching for Douglas or one of my competitors and ended up on my page, I now have an advantage because I essentially captured a customer who was originally looking for someone else. This means I effectively ‘stole’ a potential customer

What happens if I link to my competitors in my article? Short Answer: Linking to your competitors within your articles can reduce your own website’s SEO strength, often referred to as ‘website juice.’ Because of this, it is usually advised to avoid giving ‘do follow’ links to competitors in your industry. Full Explanation When you

Does Using ‘Do Follow’ Links Take Away From Your Own ‘Juice’? Short Answer: Yes, using ‘do follow’ links can take away a little bit from your own ‘juice’. However, linking to authoritative and informative websites can actually benefit you by providing value to your readers. Full Explanation When you add ‘do follow’ links on your

Does linking other websites in our articles help? Yes, linking to other authoritative websites within your articles can enhance your SEO by establishing your site as a credible authority. This approach can improve your SEO rankings when you ensure the links are relevant and lead to trustworthy sources like Wikipedia. Full Explanation Linking to authoritative

How do backlinks help in boosting SEO ranking? Backlinks enhance SEO ranking by transferring ‘juice’ from the websites they link to, which increases a website’s visibility and improves its position on search engine results. Full Explanation Backlinks act as pathways that connect one website to another. When a website receives backlinks, it essentially inherits some