What is the process for tracking conversions? Short Answer: The process for tracking conversions begins by ensuring that visitors who submit a landing page form are redirected to a thank you page. After this, you use a plugin to insert the Google tracking code, enabling Google to recognize and record that submission as a conversion. […]

What Is a Correct Setup for Conversion? A correct setup for conversion occurs when you can accurately track when someone calls your business because you know which number they clicked on, or when visitors leave their contact information on your website. This tracking ensures you understand how users interact with your marketing channels and helps

What Is a Common Mistake People Make When Using Conversion Metrics? A common mistake people often make when using conversion metrics is relying on measures that aren’t factual indicators of true conversions. For example, assuming that a visitor who stays on a landing page for more than five seconds or someone who simply clicks on

Why Have All My Campaigns Stopped Running? Short Answer: Your campaigns may have stopped running because the conversion tracking needed for them has been removed or is not set up correctly. To keep your campaigns running effectively, ensure the right conversion tracking is in place and adjust your settings if you are using a maximize

Why doesn’t the coval number show when I try to make call ADS? Short Answer: The coval number might not show when you try to make call ADS due to certain settings configured within your account. Without additional details, the exact cause cannot be pinpointed. Full Explanation When attempting to make call ADS, the absence

Why shouldn’t we use the display extension for our ads? Short Answer: Using the display extension for ads is not advisable because it can cause your entire budget to be spent inefficiently. For example, with a $200 daily budget, Google might allocate part of this budget to people actively searching for your keywords, but then

How do I improve the quality scores of my keywords in Google Ads? Short Answer: To improve the quality scores of your keywords in Google Ads, focus on optimizing the keywords with high search volumes and clicks. Make sure these specific keywords are included in the landing page of your ads to create a relevant

Why Might a Quality Score Go Down Even If We Have the Keywords? Short Answer: A quality score can decrease if users click on your ad but quickly find it irrelevant, causing them to return to Google. This user behavior signals to Google that your page may not be as relevant or high-quality as expected,

Why is it important to have key phrases on our landing page? Short Answer: Including key phrases on your landing page is essential because it helps Google understand the content and purpose of your page, which can improve your quality score and increase the likelihood of appearing in relevant search results. Full Explanation Search engines

Why do I need different landing pages for different ad groups? Short Answer: You need different landing pages because different ad groups target different keywords, and each landing page should be specifically tailored to the keyword it targets to improve relevance and performance. Full Explanation Ad groups are structured around specific keywords or themes. For