Why Might a Quality Score Go Down Even If We Have the Keywords?
Why Might a Quality Score Go Down Even If We Have the Keywords? Short Answer: A quality score can decrease if users click on your ad but quickly find it irrelevant, causing them to return to Google. This user behavior signals to Google that your page may not be as relevant or high-quality as expected, […]
Why Might a Quality Score Go Down Even If We Have the Keywords? Read More »