How Do I Raise My Click Through Rate (CTR)? The short answer to improving your Click Through Rate is to make sure your ad clearly answers the user’s needs. If your campaign structure is already organized with separate campaigns for each city and individual ad groups for each service, you are on the right track. […]

How Do I Test if Most People Are Contacting Me Through Mobile Devices? The short answer is that you can determine if most contacts come from mobile devices by temporarily decreasing your ad exposure on other platforms and monitoring the results. If your cost per lead remains favorable and your budget is well spent during

Do I Have Any Control Over the Cost That It Costs Me Per Keyword? Short Answer: Yes, you can control the cost per keyword by maintaining a high quality score. A higher quality score reduces the amount you need to pay to appear as the top result on search engines. Full Explanation The cost you

Can I Add More Keywords to My Ad Group in Google Ads? Short Answer: Yes, you can add more keywords to your ad group in Google Ads, but typically, you don’t need to add more than five keywords. When you use phrase match keywords, Google Ads will automatically pick up relevant variations. Full Explanation Adding

How Do I Set Up Google Tag Manager? Setting up Google Tag Manager involves creating a container for your website, linking it with Google Ads to get a conversion ID, and then installing the tag to start tracking user actions such as contact form submissions. This process allows you to monitor conversions efficiently through Google

How Do I Setup the Sidekick Plugin on My WordPress? The short answer to setting up the Sidekick plugin on your WordPress site is to activate the plugin, then proceed through a guided setup that involves connecting your Google Analytics account and Google Tag Manager. This process includes signing in with Google, approving permissions, creating

How Do I Add a New Plugin to My WordPress? Short Answer: To add a new plugin to your WordPress site, navigate to the Plugins section in your dashboard, click on ‘Add New,’ search for the plugin you want—such as ‘sidekit’ for Google tag setup—then install and activate it. Full Explanation Adding a plugin to

How do I add the Google tag to my website? The short answer is that you add the Google tag by accessing Google Ads, activating the setup process, and installing the Google Ads conversion tracking tag. Alternatively, you can implement the Google tag using a plugin by copying the tag or tag ID during the

How do I add the snippet to my website? Short Answer: To add a snippet to your website, navigate to your website’s settings, locate the hfc section, and choose “Add Snippet.” Enter a name for your snippet, then select the specific page where you want the snippet to appear rather than applying it site-wide. Full

How do I assign a value to each conversion? Short Answer: Assign a value to each conversion by using a consistent value for every conversion. It is important to determine the worth of a lead for your specific business, such as deciding that each lead could be worth 95 dollars. Full Explanation Assigning a value