Q&A

Should I Create Site Links Per Campaign or Per Ad Group? Short Answer: You should create site links per ad group rather than per campaign or account. This approach prevents confusion, such as displaying a link for one city when advertising in another city. Full Explanation Creating site links at the ad group level is […]

How can I use site links if I’m using a subdomain and don’t have separate pages? The short answer is that each site link can point to one URL, and you are allowed to use the same URL for multiple site links. To maximize site link effectiveness, you can create separate landing pages for various

What is a swap in the context of CallRail? Short Answer: In CallRail, a swap refers to the process where your actual phone number is replaced with a call-in number so that traffic coming through Google Ads does not display your personal number. This allows conversions to be accurately reported back into Google Ads without

What happens when a user comes from Google Ads? Short Answer: When a user visits your website through Google Ads, CallRail detects the source and automatically replaces your website’s displayed phone number with a unique Cora number. This means the user will never see your actual phone number. Full Explanation Every time a user arrives

What Is the Correct Way to Replace the Landing Page in an Active Campaign? Short Answer: The correct approach is to replace only the landing page while keeping your active campaign running, and then create a new campaign. This method helps you compare results effectively and understand the impact of the changes. Full Explanation When

How do I change something on the ads level, just the landing page? Short Answer: You can change the landing page directly within your ads settings, but this approach often leads to problems. It’s like trying to switch crucial parts of a system without understanding the entire setup. Although a small change might work temporarily,

How can a locksmith business succeed in a competitive market? The short answer is that a locksmith business can succeed by building a strong clientele and maintaining a good reputation over time. This success stems from consistently providing quality services and leveraging word of mouth to grow the business. Full Explanation To thrive in a

Does the climate affect the number of locksmiths in an area? Short Answer: Yes, warmer climates tend to have more locksmiths because people in colder climates generally go out less often and therefore require locksmith services less frequently. Full Explanation The relationship between climate and the number of locksmiths in an area is influenced by

Is the locksmith space in Detroit saturated? Short Answer: The locksmith market in Detroit is not clearly defined as saturated. Unlike warmer states such as California, Texas, Florida, and regions like the Bay Area where many locksmiths operate, Michigan and other colder climates tend to have fewer locksmith professionals. Full Explanation The saturation of the

What Is the Importance of Putting Myself Out There for My Business? Short Answer: Putting yourself out there increases your chances of attracting potential customers or job offers, as you never know who might see your posts and find a connection or need for your services. Full Explanation When you actively share your business and