Lior Vaknin

What is the purpose of the product landing page when creating a Google ad? Short Answer: The product landing page is the specific URL of your website that you use in your Google ad. Instead of directing visitors to your homepage, it should lead them to a page that is directly related to the product […]

What should I put in the product price and description fields when creating a Google ad? Short Answer: When setting up a Google ad, you generally do not need to enter anything in the product price field. For the product description, it is beneficial to provide a detailed description that includes as much information as

How do I create a Google ad for my services? When creating a Google ad, it is essential to list your services as products while carefully considering the keywords you want to target. Aligning your products with relevant keywords ensures your ad reaches the right audience. For instance, if your service is HVAC repair, categorizing

How Can I Track the Performance of My Google Business Profile? Short Answer: You can track the performance of your Google Business profile by reviewing the overall statistics that Google provides. These stats include how many people have searched for your profile, called you, sent messages, booked through your website, clicked on links, and more.

Should I add photos to my Google Business profile? Short Answer: Yes, you should add photos to your Google Business profile to ensure it accurately represents your business and appeals to potential customers. Full Explanation Adding photos to your Google Business profile is a valuable way to showcase different aspects of your business. You can

Should I Turn On Chat for My Business? Short Answer: Yes, you should turn on chat for your business. Activating chat features, especially through Google services, can enhance your engagement and positively influence your online presence. Just make sure that either you or a designated person has the Google Business Profile or Google Maps app

What are some service options that are relevant for my business? Short Answer: Marking the languages you speak in your Google account settings can improve your chances of ranking higher on Google for searches conducted in those languages, such as Hebrew, Spanish, or Arabic. Full Explanation Google can detect the default language settings of your

Should I Require Appointments for My Business on My Google Business Profile? Short Answer: Whether or not to require appointments on your Google Business profile depends entirely on the nature of your specific business. For many businesses, it may actually be better not to require appointments. Full Explanation The decision to require appointments on your

What Other Features Should I Consider When Setting Up My Google Business Profile? Short Answer: When setting up your Google Business profile, consider adding detailed information about your business, such as whether it is veteran-owned or other unique characteristics, and include accessibility details like wheelchair accessible seating or accessible restrooms. Providing comprehensive information helps improve

What Should I Set as My Opening Hours on My Google Business Profile? The short answer is that you should ideally set your opening hours to 24 hours on your Google Business profile, supported by a night dispatch or similar service that can handle calls and book appointments for the next day. Full Explanation Setting