Lior Vaknin

How Should I Price My Services Based on the Cost to Acquire a Customer? Short Answer: You should set your service prices by working backward from the cost to acquire a customer, ensuring you do not operate at a loss. Understanding your conversion rates and acquisition costs helps you determine prices that make your business […]

Where Can I Discover New Keywords for My Google Ads Campaign? The short answer is that you can find new keywords for your Google Ads campaign using the Keyword Planner located under the Planning tab in the Tools and Settings menu. Full Explanation Google Ads provides a dedicated feature called the Keyword Planner which is

Do I Need to Have a Separate Campaign for Each City? Short Answer: Yes, each city requires its own separate campaign. However, the process involves first optimizing and ensuring the campaign’s success before replicating it across other cities. Full Explanation When managing marketing efforts for multiple cities, it is important to recognize that each city

Does each service need its own landing page? Yes, each service requires its own unique landing page. Additionally, each of these pages should be tailored specifically to the city and service focus to maximize relevance and effectiveness. Full Explanation When managing multiple services, it’s important to create distinct landing pages for each one. This approach

What Else Would You Put in a Landing Page? The specifics of what else to include on a landing page should align closely with the campaign and the service being promoted. Ensuring consistency between these elements is key to an effective landing page. Full Explanation A landing page is not just a standalone webpage; it

What Is the Structure for a Local Service Business? The structure for a local service business campaign is centered around targeting a specific city with an allocated budget, organizing ad groups based on different types of services offered, and carefully limiting each ad group to a maximum of five keywords and two ad types. All

What Are the Different Types of Services That Can Be Offered in a Business? The different types of services offered in a business depend largely on the nature of the business itself. For instance, a garage repair business may provide a variety of specific services such as spring repair, offering new garage door openers, replacement

When Should We Duplicate Our Google Ads Campaign? Short Answer: You should duplicate your Google Ads campaign only when you have achieved the desired results from the initial campaign, specifically reaching about a 30% conversion rate. Full Explanation Duplicating a Google Ads campaign is a strategic step that should only be taken once the original

How do we set up our Google ads campaign? The short answer is: start by targeting just one city with a single campaign and focus on optimizing it until it performs exceptionally well, ideally achieving around a 30% conversion rate. Once that level of success is reached, you can replicate the campaign for further growth.

What are the SEO benefits of embedding Yelp reviews? Short Answer: Embedding Yelp reviews directly on your website provides SEO benefits by integrating valuable user-generated content, which is more advantageous than simply linking back to Yelp. Full Explanation Embedding Yelp reviews involves placing the actual review content on your webpage rather than directing visitors to