Lior Vaknin

What Else Would You Put in a Landing Page? The specifics of what else to include on a landing page should align closely with the campaign and the service being promoted. Ensuring consistency between these elements is key to an effective landing page. Full Explanation A landing page is not just a standalone webpage; it […]

What Is the Structure for a Local Service Business? The structure for a local service business campaign is centered around targeting a specific city with an allocated budget, organizing ad groups based on different types of services offered, and carefully limiting each ad group to a maximum of five keywords and two ad types. All

What Are the Different Types of Services That Can Be Offered in a Business? The different types of services offered in a business depend largely on the nature of the business itself. For instance, a garage repair business may provide a variety of specific services such as spring repair, offering new garage door openers, replacement

When Should We Duplicate Our Google Ads Campaign? Short Answer: You should duplicate your Google Ads campaign only when you have achieved the desired results from the initial campaign, specifically reaching about a 30% conversion rate. Full Explanation Duplicating a Google Ads campaign is a strategic step that should only be taken once the original

How do we set up our Google ads campaign? The short answer is: start by targeting just one city with a single campaign and focus on optimizing it until it performs exceptionally well, ideally achieving around a 30% conversion rate. Once that level of success is reached, you can replicate the campaign for further growth.

What are the SEO benefits of embedding Yelp reviews? Short Answer: Embedding Yelp reviews directly on your website provides SEO benefits by integrating valuable user-generated content, which is more advantageous than simply linking back to Yelp. Full Explanation Embedding Yelp reviews involves placing the actual review content on your webpage rather than directing visitors to

Is It Bad to Mix Yelp from Another Business Onto Your Website? Short Answer: No, it is not bad to mix Yelp content from another business onto your website if you use Yelp’s developer tools rather than using the Yelp business itself. This approach allows you to integrate Yelp information properly without issues. Full Explanation

How can I add an embed from Yelp to my WordPress? Short Answer: To embed Yelp content on your WordPress site, you can easily use a plugin designed for this purpose, such as the ‘Widget for Yelp reviews’ plugin. Simply install and activate the plugin on your WordPress dashboard to display Yelp reviews seamlessly. Full

How can I link Yelp to my actual Yelp page? Short Answer: You can link Yelp to your actual Yelp page by creating something like an API through your Yelp account, which functions somewhat like embedding your Yelp information. This process, however, can be technical. Full Explanation To connect your website or platform directly to

When Should I Start Running My Ads? Short Answer: You should set a clear deadline for launching your ads. For example, aim to have your ads up and running by tomorrow. Avoid spending extra time trying to perfect every detail, as the website likely looks good enough even if some features, like a menu bar,