Lior Vaknin

What Does the Local Swap Feature Do? Short Answer: The local swap feature enables you to display different phone numbers to visitors of your Google ads depending on their geographical location. Full Explanation The local swap feature is designed to tailor displayed contact information based on the geographical origin of your Google ads traffic. When […]

Do We Need to Change the Numbers on Each Landing Page with the New Coral Feature? Short Answer: No, with the new Coral feature, you don’t need to change the numbers on each landing page. It’s now the easiest way to manage these updates without manual changes. Full Explanation The new Coral feature simplifies the

Why is it crucial to have the swap target as the number on your site? Short Answer: It’s crucial to have the swap target as the number on your site because if the default number (number one) appears unchanged, the swap will not take place, meaning your calls won’t be tracked and conversions will not

What Should I Do If the Number I Put In Is a Toll Free Number That Forwards to My Cell Phone? Short Answer: It’s perfectly fine to use a toll free number on your website that forwards calls to your cell phone. As long as the toll free number is the one displayed on your

Do I Need to Create an Account with Call Rail? Short Answer: Yes, creating an account with Call Rail is essential. It’s a necessary step that cannot be overlooked if you want to utilize Call Rail effectively alongside Click Cease. Full Explanation Setting up an account with Call Rail is not optional but mandatory. To

Which Package Should We Sign Up for on Call Rail? Short Answer: You should sign up for the basic package on Call Rail. It’s available at a price range of around $40 to $45 per month, and if you prefer, you can choose a yearly subscription to receive about a 10% discount. Starting with the

What Is the Importance of Setting Up a Call Rail Account? The short answer is that Call Rail provides essential call recording capabilities combined with advanced conversion tracking that helps send detailed data back to Google. This allows marketers to see exactly who clicked on their ads and who converted, making it a critical tool

Should the city be included in the keyword? Short Answer: The city should be included in the ad itself rather than necessarily in the keyword. Using a “City Plus” service approach makes the ad most relevant to the viewer. Full Explanation When planning your advertising strategy, it is important to consider how to make your

How Many Ad Groups Should I Create? Short Answer: The ideal number of ad groups depends on your business type and the variety of services you offer. Creating more specific ad groups can improve your relevancy and quality score, leading to higher click-through rates, but be careful not to create too many. Full Explanation The

How Do I Organize My Ad Groups in Google Sheets? The short answer is to start by dividing your business into clearly defined ad groups within Google Sheets. Next, align your keyword research with these ad groups by assigning the most relevant keywords to each category, focusing especially on those with high monthly search volume.