Lior Vaknin

What is the recommended approach to learning and implementing Google Ads? The short answer is to first watch the entire learning module to grasp the key concepts thoroughly. After gaining a basic understanding, watch the module a second time and begin putting what you have learned into practice. It is crucial to stay focused on […]

What Challenges Are You Facing with the SEO Module in the Course? The short answer is that I’m just beginning the SEO module in the course and feel somewhat lost because SEO is a completely new topic for me. Full Explanation Starting a new learning module on SEO often comes with some uncertainty, especially when

What Is Your Experience with SEO and Online Marketing for Your Business? My experience with SEO and online marketing began about a year and a half ago when I started managing my business efforts on my own. Initially, I experimented with various apps for generating leads and managing my Google profile. Despite these efforts and

How Do I Make the Ads Work Only in Daytime? The short answer is that to make ads work only during daytime hours, you need to create custom rules within your campaign settings to turn campaigns on and off at specific times. It is recommended to let your campaigns run for a week or two

Why Does a Good Quality Score Result in Less Charge? Short Answer: A good quality score helps lower your advertising costs because Google charges more when your ad is less effective, and less when your ad attracts more engagement for a lower bid. Full Explanation When your ad attracts more clicks at a lower bid,

How does Google charge less if the bid is high? Short Answer: Google calculates your ad ranking by multiplying your quality score by your maximum bid, rather than charging you exactly your bid amount. Because of this system, you might actually pay less than your maximum bid to secure a top ad position, such as

If I Have a Higher Quality Score, Can I Bid Less? Yes, having a higher quality score means you will pay less to achieve the number one ad position. While you typically bid your maximum amount, a good quality score results in Google charging you less for top placement. Full Explanation A higher quality score

Should I Also Change the Service Pages to the New Location? Short Answer: Yes, you should update the service pages to reflect the new location. Creating a location page that lists all your different locations allows you to offer service options for each location. Each service page can then feature a unique header tied to

Should I change the page that’s connected to the Google My Business for the new location right away? Short Answer: No, you should wait until everything for the new location is fully approved and operational before changing the links and address connected to your Google My Business listing. Full Explanation When you open a new

How Can I Optimize My Website if I Want to Focus on a New Location? If you want to prioritize a new location as the main keyword for your website, you should make that new location the focus of your homepage and main service pages, while creating a dedicated page for your current location. It’s