Lior Vaknin

In heating repair, we have HVAC contractor, should we remove it? Short Answer: If the customer’s focus is heating repair, the advertisement should specifically target heating repair only. HVAC repair should be handled in a separate ad group to better match the intent and improve conversion rates. Full Explanation When creating ads for heating repair

What Should I Do After My Case Is Resolved? Short Answer: Once your case is resolved, the best course of action is to focus on starting and mastering Facebook before returning to Google Ads, even if you are told that everything is good to go. Full Explanation After your case has come to a resolution,

What should I do if my account is suspended and I’m waiting for the appeal process? If your account has been suspended and you are currently waiting for the appeal process to resolve, the best course of action is to leverage other platforms such as Facebook to continue your marketing efforts. By starting work on

Why was my account suspended after I tried to reactivate it? Short Answer: Your account may have been suspended because the system detected an attempt to operate multiple accounts simultaneously, which violates the rules. To understand the exact reason, it’s important to wait for the appeal process to be completed. Full Explanation When trying to

How do I filter campaigns in my account? Short Answer: To filter campaigns in your account, simply click on the filter icon that resembles a funnel. This icon is conveniently found at the bottom of the page within the ‘Segment and Filter’ section. Full Explanation Filtering campaigns in your account allows you to narrow down

What Should I Do After Appealing a Decision on Google Ads? After appealing a decision on Google Ads, it is important to carefully review your campaigns to identify why the issue happened. Additionally, ensuring that your website is clean and secure before requesting another review is crucial for a successful outcome. Full Explanation Once you

What should I do if I’m accused of circumventing systems? If you find yourself accused of circumventing systems, the first and most important action is to thoroughly clean up your website before submitting any appeals. This is crucial because repeatedly requesting reviews without fixing the underlying issues can lead to Google ignoring your requests and

What could be a reason for Google to accuse me of circumventing systems? Short Answer: Google might accuse you of circumventing systems if your website has been compromised with malware, particularly if you are using WordPress. Another common reason is if you are running multiple campaigns that point to the same website, which can also

What does circumventing systems mean in the context of Google’s policies? Short Answer: Circumventing systems refers to attempts to manipulate Google’s system, often by directing users to one website that then redirects them to another site, which can include phishing scams. This behavior is viewed as a serious violation of Google’s policies. Full Explanation In

How Do I Create a New Audience for My Website? The short answer to creating a new audience for your website involves accessing your sources website, selecting the option to create a new audience, setting the retention period to 180 days, and naming the audience appropriately, such as “website visitors 180 days.” This simple process