Lior Vaknin

What Is the Typical Click-Through Rate for Home Services? Short Answer: Home Services typically achieve a click-through rate (CTR) ranging between 10% and 15%, which is considered good. If the CTR rises to between 15% and 20%, it is regarded as great. Generally, Home Services enjoy a higher CTR compared to law firms. However, having […]

What Is the Standard Set of Extensions Every Campaign or Ad Group Should Have? The standard set of extensions that every campaign or ad group should have includes structured snippets, callouts, site links, and either a call or location extension. Full Explanation When optimizing campaigns or ad groups, it is essential to use a specific

How does Google choose which extension to display? Short Answer: Google selects the extension it expects will perform the best based on its expected impact, typically considering factors like click-through rate and impression share. Full Explanation When deciding which extension to show, Google evaluates the expected performance of each available extension. The key factor it

Why are image extensions largely unsuccessful on mobile? Short Answer: Image extensions tend to be largely unsuccessful on mobile because there is limited space available on mobile search results. Given that approximately 75 to 80% of all searches occur on mobile devices, this lack of space means image extensions often do not perform as well

What Are Image Extensions in Google Ads? Short Answer: Image extensions in Google Ads are a type of ad extension that use images to enhance search ads. Unlike some extensions that appear on the Display Network, image extensions specifically display images directly on search results pages. Full Explanation Image extensions are a unique form of

What are the extensions Google recommends for Google Ads? Short Answer: Google typically recommends using around three to four extensions for Google Ads. These commonly include structured snippets, call outs, site links, and additional options such as call or location extensions. Full Explanation When setting up Google Ads, selecting the right ad extensions is crucial

What does ‘expected impact of extensions’ mean in the context of Google Ads? Short Answer: The expected impact of your extensions in Google Ads refers to the anticipated performance of these extensions, primarily focusing on their effect on the click-through rate (CTR). Full Explanation The expected impact of extensions essentially means evaluating how well your

Can you explain how Google ads decide which ads they want to rank? Short Answer: Google Ads decide which ads to rank based on a formula called ad rank. This formula includes your bid amount, quality score, and the expected impact of ad extensions. The quality score itself is determined by your expected click-through rate,

How can I optimize my webpage for better ranking? The short answer is to ensure your webpage is filled with keywords and contextual keywords thoughtfully placed. Instead of randomly inserting keywords, focus on adding them in context. Using variations of your main keywords throughout your page also helps search engines like Google My Business (GMB)

What Should I Consider When Opening New Locations for My Business? When opening new locations for your business, it is important to incorporate the city name along with your company name and ensure your linked webpage is rich in keywords and contextual keywords. This strategy helps boost your Google My Business (GMB) listing’s visibility by