Lior Vaknin

What Is the Benefit of Being Contacted by a Reporter for a Local Service Business? Being contacted by a reporter can open doors for a local service business by positioning it as a trusted resource and providing valuable opportunities for brand visibility and backlinking. This connection can enhance credibility and customer confidence in your services. […]

What is the benefit of using Harrow? The short answer is that Harrow is a powerful tool for gaining free PR by getting your brand featured on prominent publications. This exposure can significantly boost your brand recognition and improve your backlink profile, which are important factors in growing your online presence. Full Explanation Harrow provides

How can you filter out relevant queries on Harrow? Short Answer: You can filter out relevant queries on Harrow by using Gmail’s filtering feature. For instance, when dealing with high tech queries, you can create an advanced search filter based on specific words in the subject line. Applying labels to these filtered emails helps you

What Is the Insider’s Hack to Get Features on Big Publications Like Fox News, CNN, and Washington Post? The insider’s hack to getting featured on major media outlets like Fox News, CNN, and The Washington Post involves using a free service called Harrow, which stands for Help a Reporter. By signing up as a source

Do I Need to Change to a Monthly Budget When Switching to Max Conversion? Short Answer: No, when you switch to max conversion bidding, you still keep a daily budget. The main difference is in how the spending cap changes—from a lower amount, like $10 for max clicks, to a potentially higher amount, such as

What does it mean to adjust the target CPA when switching to max conversion? Short Answer: When switching from a max clicks strategy, which limits spending per click, to a max conversion strategy, the spending cap shifts to per conversion rather than per click. This means you need to adjust your budget accordingly, usually by

What Can You Try If Your Daily Budget Seems Very Low? Short Answer: If your daily budget appears to be very low, you can try increasing it. But make sure you are not already maxing out your current budget before doing so. Full Explanation When managing a daily budget, especially in marketing or advertising contexts,

What Should You Do If You Think You’ve Done a Good Job with Your Negative Keyword? If you believe you have effectively managed your negative keywords, the next step is to broaden your advertising efforts by focusing on retargeting and expanding your campaigns to include Facebook ads. This strategy allows you to build upon your

When Can You See the Results of Your Campaign? Short Answer: You can usually see the results of your campaign the day after it launches, as the same day typically does not provide an accurate picture of its performance. Full Explanation Campaign results are generally not fully visible or reliable on the same day the

What is the Quality Score and What Factors Affect It? Quality score is a metric used in digital marketing that impacts how well your ads perform. It is determined by several key factors, including the effectiveness of your ad, the number of conversions it generates, and the speed at which your website loads. Full Explanation