Lior Vaknin

What does it mean to solve a customer’s ‘pain’? Short Answer: Solving a customer’s ‘pain’ means addressing a specific problem or need that the customer has. This could range from emotional desires like wanting to feel important or gain status among friends, to practical needs such as requiring a reliable service provider. Full Explanation When […]

What is the importance of understanding the market you are selling to? Understanding the market you are selling to is essential because it allows you to identify your customers’ needs and pain points clearly. With this insight, you can customize your products or services to effectively address those needs and resolve the problems your customers

How Do You Handle Clients Who Think Your Prices Are Too High? Short Answer: If clients find my prices too expensive and I don’t close jobs, I reduce the price to secure the job. The time spent explaining why my prices are higher can be better used doing other work. Full Explanation When clients express

What Is Your Approach to Making a Profit? The short answer is that making a profit is fundamentally about understanding and working with your numbers. Whether you achieve your profit goals through a few large jobs or many smaller ones, the important factor is consistently producing leads and maintaining a strong conversion rate. Full Explanation

What Is Your Strategy for Setting Prices? The core strategy for setting prices involves establishing a daily earning goal per crew and maintaining prices at or above that target. By ensuring the price does not dip below this goal, and filling the calendar with jobs, income increases proportionally as more crews are deployed. Full Explanation

How has this change in business model affected your profits? Short Answer: By shifting the focus from charging high prices per job to prioritizing a higher volume of jobs, profits have significantly increased despite lower prices per individual job. Full Explanation Changing the business model from emphasizing high ticket prices to concentrating on completing more

What Changes Have You Made in Your Business Model? Short Answer: I’ve shifted from a commission-based model to charging an hourly rate, which enables me to offer more affordable prices, ultimately making clients happier and allowing me to handle a larger volume of projects. Full Explanation Previously, my business operated on a commission-based model where

How has your perspective on pricing for jobs changed? Initially, I believed that charging high prices for every job was essential to make good money. However, my perspective has shifted to valuing speed and fair pricing to increase overall earnings by handling a larger volume of work. Full Explanation Originally, the thought process was centered

How Did You Price Your Services When You Were in the Cabinet Installation Business? Short Answer: I priced each cabinet and every filler individually based on a detailed kitchen build plan, ensuring value is delivered without leaving money on the table. The final price is set after calculating costs for every component, with adjustments made

What kind of offer would you suggest for smaller ticket services like locksmithing? The best approach for smaller ticket services, such as locksmithing, is to offer a fixed project price rather than charging by the hour. This means providing a clear, upfront quote based on the full scope of work, without surprise upsells, unless the