Should the Budget or the Bid Be Higher to Increase the Reach of a Campaign? Short Answer: The bid must be proportionate to the daily budget. You cannot have a bid higher than your daily budget; both need to correlate to effectively increase your campaign’s reach. Full Explanation When running a campaign, the bid and […]

What Is a Good Population Number to Start a Campaign With? Short Answer: When starting a campaign, it’s best to begin with the larger population centers. For instance, if you have two big cities and the rest of the locations are considerably smaller, you should start with one of the big cities. Full Explanation Choosing

What is the Latest Update from Google About Keywords? The short answer is that Google is focusing on improving keyword quality by automatically pausing low activity keywords in Google Ads. This update aims to remove low quality keywords to enhance overall campaign effectiveness. Full Explanation Recently, Google announced an update targeting keyword quality. The key

Can you give me any advice on using the experiment option with keywords on Google Ads? Short Answer: When using the experiment option with keywords on Google Ads, always run experiments on separate campaigns rather than your main money-making campaigns, and if your current campaign is performing well, it’s best not to make changes. Avoid

What Can I Do If My Case Isn’t Getting a Response? Short Answer: If you’re not getting a response to your case, copy your case number, company name, and email, then send this information to LSM support. Additionally, you can try sending an email from another account that they have previously responded to and ask

How Can I Check the Status of My Case? The short answer is to click on the three dots, navigate to the Help and Support section, then scroll down to the bottom of the page where you will find your case number along with its current status. Full Explanation To check the status of your

How Do I Target a Small City Like Pikesville? Short Answer: Targeting a small city like Pikesville depends on the size and nature of the area, your industry, and your target audience. For a city with a population of around 1000 to 2000 people, you need to evaluate if investing time in a dedicated campaign

How can I improve the performance of my campaign targeting a specific city? Short Answer: To improve your campaign’s performance when targeting a specific city, avoid placing too many geographical restrictions. Give Google enough room to identify opportunities not only within the city but also in surrounding areas. While you can create a negative list

On What Level Should We Exclude Cities in a Campaign? Short Answer: You should exclude cities at the campaign level. This approach ensures that if you decide to launch a new campaign for a specific service targeting that city later, your ads will still be able to show up without being blocked by overarching negative

How can I combat getting searches from different cities? Short Answer: You can combat unwanted searches from different cities by adding those city names as negative keywords. For instance, if you want to avoid searches coming from Alexandria, Virginia, simply include “Alexandria, Virginia” as a negative keyword in your search settings. Full Explanation When running