What Should I Do If My Rank Drops After Switching to Max Conversion? Short Answer: If your rank drops after switching to max conversion, you should allow the strategy some time to learn and adjust before deciding to switch back. Full Explanation When you change your approach to a max conversion strategy, immediate rank fluctuations […]

What Changes Should Be Made When Duplicating a Page for a New Service? Short Answer: When duplicating a page to showcase a new service, it’s important to update the service name wherever it appears. This includes adjusting the meta title and the slug to reflect the new service, replacing all instances of the old service

What’s the problem with my approach? The problem with your approach is that you’re focusing on tweaking things instead of building the landing page correctly from the start. By following the Google Ads masterclass completely and creating your landing page on WordPress as instructed, you can avoid many of the issues you are experiencing now.

What is the solution if I don’t want to work in certain areas? Short Answer: You can establish a partnership with a contractor who works in the areas you prefer to avoid. By building a reciprocal relationship, you send them work leads from your side of the river, and in return, they send you work

Why should I remove the red zones in my project? Short Answer: Removing red zones is important because overly restricting your campaign can limit its potential, and under-restricting might cause issues with effectiveness. Finding a balance is key since Google doesn’t precisely understand what your limitations are, which means setting restrictions too tight or too

What Should I Do If I See a Lot of Searches for a Specific Brand or Product? Short Answer: When you notice many searches for a particular brand or product, a good approach is to create a specific ad group dedicated solely to that brand or product. This focused strategy enhances your targeting, ensuring your

Why Would I Want to Add a Search Term as a Negative Keyword? Short Answer: Adding a search term as a negative keyword helps prevent your ads from appearing to people who are likely not your target customers, such as do-it-yourselfers searching for specific brands. This ensures your ad budget is focused on reaching the

What Can I Do with the Search Terms I Get from My Campaigns? The search terms you receive from your campaigns offer valuable insights that you can leverage for your content strategy. You can use these terms to generate ideas for your content and refine your targeting by adding irrelevant terms as negative keywords, which

What is the benefit of creating a video of a product installation and putting it on my YouTube channel? Short Answer: Creating a video of a product installation and uploading it to your YouTube channel can help your content appear organically in search results when people look for that specific brand and installation. This increases

What are the two factors that might affect the visibility of my past campaigns? Short Answer: Two main factors can affect the visibility of your past campaigns. First, some campaigns might have been smart campaigns or non-search campaigns, which can display differently than standard search campaigns. Second, since your ads run not only on Google