What Types of Content Should I Have for Retargeting? For effective retargeting, you should focus on three key types of content: testimonials, expertise, and the same ads you previously ran. This combination helps reinforce trust, demonstrate knowledge, and solidify your message to potential clients who have already expressed interest. Full Explanation Retargeting is a strategy […]

How Can I Change the Thumbnail of a Video in My Promotion? Short Answer: To change the thumbnail of a video in your promotion, navigate to the media section of your campaign. There, select the option to ‘edit media’ followed by ‘edit video’. You will then be able to choose a thumbnail either by selecting

How do I set up a Performance Max campaign? The short answer is that you can learn how to set up a Performance Max campaign by accessing the Google Ads Masterclass offered on the Local Service Mastery website. This masterclass provides a detailed video tutorial that guides you through the process of creating your own

What is the Benefit of Setting Up a Retargeting Campaign? Short Answer: A retargeting campaign helps keep your brand in the minds of potential clients by repeatedly showing them different ads, especially video ads on platforms like Facebook, ensuring they continuously see and recognize your brand. Full Explanation Setting up a retargeting campaign is beneficial

What Should Be Included in the Video on the Landing Page? The video on your landing page should introduce your company and clearly explain why people should engage with you. It needs to be memorable and aid viewers in recognizing your brand. For smaller businesses, this video focuses more on featuring the faces and the

What Changes Should I Make to My Campaign? Short Answer: Your landing page plays a vital role in your campaign’s success. Ensure it features a team image to present a trustworthy company people want to work with, and consider placing a video directly below the contact form to boost engagement and connect with your audience.

What Should I Do If I Have a Large Project in Progress? Short Answer: When handling a large project, it’s wise to hire a professional videographer who can produce valuable video content like testimonials. Once you have this content, you can use it strategically for Facebook ad retargeting to engage your audience further. Full Explanation

Why should ‘cost’ be a negative keyword in a marketing campaign? Short Answer: The term ‘cost’ should be a negative keyword because it often attracts price shoppers who are not the best clients. These individuals tend to contact multiple service providers and may not remain loyal to your business. Full Explanation Including ‘cost’ as a

What is a real lead in a marketing campaign? Short Answer: A real lead in a marketing campaign is a potential customer who has shown interest in your service or product, such as someone who clicked on a call to action button searching for a roofing contractor near them. Full Explanation A real lead represents

How Can I Check the Performance of My Keywords in Google Ads? Short Answer: To check the performance of your keywords in Google Ads, navigate to your keywords section, then click on insights and reports. Next, go to the auction and search terms areas where you can review the relevance of your keywords along with