What Happens When the Cost Per Lead Starts to Go Up in a Google Ads Campaign?

What Happens When the Cost Per Lead Starts to Go Up in a Google Ads Campaign? Short Answer: When the cost per lead begins to increase in your Google Ads campaign, it can indicate that Google is optimizing to maximize its revenue. If your campaign’s conversion rate and cost per lead metrics were ideal at […]

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How Should I Scale My Campaign Once It’s Successful in One Area?

How Should I Scale My Campaign Once It’s Successful in One Area? Short Answer: After your campaign proves successful in one area, focus on increasing your budget there first before expanding to new areas. Start growing your daily spend gradually within the same service and location to maximize results before broadening your reach. Full Explanation

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How to Handle Frustration When Learning New Marketing Concepts

How Should I Handle Frustration When Learning New Marketing Concepts? The short answer is: Don’t get frustrated by bumps on the road. It’s a normal experience that happens to everyone. To truly understand new marketing concepts, you must know the process by heart, and the best way to do this is through repetition—watching or reviewing

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Is There a Correlation Between Social Media Performance and Organic Search or Google Business Profile Rankings?

Do you see a correlation between how you are doing on social media with the amount of organic search and the ranking of your overall website and Google business profile? Short Answer: While a clear correlation is uncertain, increased social media activity seems to coincide with a higher volume of incoming calls, with many people

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