What is the second group in the ‘warm to cold audiences’ concept? The second group in the ‘warm to cold audiences’ concept is known as ‘lookalikes’. This group consists of people who share similarities with your existing audience, such as visitors to your website, subscribers on your mailing list, or users who have liked your […]

What is the concept that can help reduce cost per lead and increase the amount of leads over time? The concept is known as ‘warm to cold audiences’. It focuses on targeting those most likely to use your product first—people who already have some connection to your brand. This approach can lower the cost per

How can I get my Google Ads on GMB? Short Answer: The best way to get your Google Ads to appear on your Google My Business (GMB) profile is by using Performance Max campaigns. While you can’t control the exact placement of these ads, linking your Google Business profile to the same Google Ads account

How Can I Increase the Visibility of My Social Media Profiles on Google? The short answer is that increasing the visibility of your social media profiles on Google involves creating strong cross-linking connections between your website and your social media accounts. This helps Google recognize these links as related and improves the chance that your

How can I help Google realize that my business has social profiles and that they should present it on my Google business profile? The short answer is to ensure consistency of your business’s Name, Address, and Phone number (NAP) across all online platforms and to link your website directly to your social profiles like Facebook.

How can we add social icons to our Google business profile? Short Answer: You don’t need to manually add social icons to your Google business profile. Google automatically associates verified social media profiles with your business and displays their icons directly on your profile when it is certain of the connection. Full Explanation Google aggregates

Should I Ever Shut Off My Campaign? Short Answer: Once you start your campaign, you should never shut it off. Even if you don’t see results for a month or two, it’s important to keep it running. Allowing the system time to work and reach more people will eventually help build a cluster of your

What is the advantage of targeting people based on their interests or purchasing intentions in Google Ads? Targeting people based on their interests or purchasing intentions in Google Ads allows the algorithm to better identify the right clients by analyzing their search behavior. This approach is more adaptable than restricting ads solely to the exact

How can I add custom segments in Google Ads? Short Answer: You can add custom segments in Google Ads by browsing existing options or creating a new custom segment. This allows you to target people based on specific search terms, interests, or purchasing intentions that you specify. Full Explanation Google Ads provides the ability to

How Can I Create a New Audience in Google Ads? The short answer to creating a new audience in Google Ads is to begin by naming your target audience, such as ‘home owners’, and then proceed to develop custom segments that define the specific characteristics of that audience. Full Explanation Creating a new audience in