What’s the difference between Broad and Phrase Match in Negative Keywords?

What’s the difference between Broad and Phrase Match in Negative Keywords? The short answer is that phrase match blocks any search term containing a specific phrase exactly as it is, while broad match blocks any search term that has the specified words anywhere within it, regardless of order or proximity. Full Explanation Negative keywords help […]

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What Should I Do to Improve the Mobile Friendliness of My Website?

What Should I Do to Improve the Mobile Friendliness of My Website? The most important steps to improve your website’s mobile friendliness involve enhancing the mobile user experience by focusing on key design elements. Specifically, you should ensure that the phone icon is positioned in the middle for better accessibility and make the floating “call

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