Q&A

What Changes Did You Make to Your Campaigns? The main change I made to the campaigns was adjusting keyword targeting by replacing specific terms like ‘used garage doors’ with broader terms such as just ‘used’ as a broad match, while maintaining the original campaign structure. Full Explanation Initially, the campaigns I worked with were set […]

How can I improve my campaign based on search terms? The short answer is to review the search terms within your campaign carefully. If you identify any terms that are irrelevant or that negatively affect your campaign’s performance, you should add those terms to your negative keywords list. Full Explanation Improving your campaign based on

How can I manage negative keywords in my campaign? Managing negative keywords effectively involves applying general negative keywords across your entire account, excluding irrelevant locations at the campaign level, and refining exclusions within specific ad groups. If your campaign isn’t receiving enough impressions, it’s important to review your restrictions and consider removing some negative keyword

How Can I Test If the City I Chose for My Campaign Is Causing Issues? Short Answer: To check if your chosen city is causing problems in your campaign, you should duplicate your campaign and then change the city targeting. For example, remove the current city and replace it with a larger city to see

What is the relevance of ad groups in Google Ads? Ad groups are essential in Google Ads because they help to organize your ads around a common theme. This organization improves the structure of your ad campaigns and keeps related ads together, making your advertising more focused and relevant. Full Explanation Ad groups serve as

What are the stats for the campaign? The campaign targeted a specific city that does not generate many impressions overall, but it does receive clicks. The click-through rate (CTR) is fairly strong, indicating good engagement from those who see the ads. Initially, there were conversions happening, though these conversions eventually stopped. Full Explanation When analyzing

What is the difference between a website pool number and a call extension number? The short answer is that a website pool number is a set of phone numbers generated automatically and used dynamically based on visitor origin, primarily through Google Ads. In contrast, a call extension number is a fixed number used strictly for

What happens when I put the extension number in the footer of my website? Short Answer: Putting the extension number in your website’s footer causes all phone numbers on your site to change dynamically. This happens because the extension number links to a feature called the website pool, which detects visitors coming through Google Ads

What Happens After a Customer Fills Out the Form on the HVAC Company’s Website? After a customer completes the initial form on an HVAC company’s website, they are redirected to a subsequent page where they answer additional questions about their home heating system and its size. Following this, the company provides pricing information while having

What is a unique approach to marketing in the HVAC industry? A unique approach to marketing in the HVAC industry is to provide customers with pricing information online. Unlike most HVAC companies that require a home visit before offering a price, sharing an upfront online price can differentiate a business and appeal to potential clients.