Q&A

What is the issue with my current landing page? Short Answer: Your current landing page is too broad because its URL is simply ‘King County’, which does not specifically target what users are searching for. This broadness makes it unclear whether the page is relevant to them, resulting in lower engagement and search visibility. Full […]

How Should I Structure My Ad Groups for Different Types of Insulation Services? Short Answer: Begin by creating four or five general ad groups representing broad insulation service categories. Monitor your search data, and if you notice significant interest in a specific insulation type, separate it into its own focused ad group with a dedicated

Should I Use Different Keywords for Different Services? Short Answer: Yes, you should use different keywords for each of your services by organizing them into separate ad groups. This approach allows you to tailor keywords, ads, and landing pages specifically for each service, helping to improve your marketing effectiveness. Full Explanation When managing multiple services,

How Can We Improve Our Quality Score or Our Ads? Improving your quality score or your ads involves optimizing your keywords by removing those that are redundant or not serving your campaign effectively. Additionally, using phrase match with a select number of effective keywords can improve your ads’ performance. Full Explanation The key to boosting

How many keywords do you recommend for a campaign? Short Answer: Focusing on fewer, highly relevant keywords is now more effective than using a large number. Around three keywords in phrase match per ad group can be sufficient, as removing redundant or non-beneficial keywords improves your campaign’s performance. Full Explanation In the past, having a

What Is the Best Practice for Using Phrase Match in Google Ads? Short Answer: When using phrase match in Google Ads, focus on a single clear keyword phrase like “garage door repair” instead of including very similar phrases such as “garage door repairing” or “garage door repair near me.” Keeping just one well-chosen phrase match

What is the process to screen and remove irrelevant keywords in Google Ads? Short Answer: You can screen and remove irrelevant keywords by identifying them and adding them to a list of negative keywords. This prevents your ads from showing on searches containing those keywords. Initially, allow some flexibility for Google to optimize your ads,

How do you use phrase match and exact match in Google Ads? The short answer is to usually start with phrase match when running Google Ads campaigns. If your ads seem to be going off course, switch to exact match to apply stricter rules. If you find you aren’t getting clicks or impressions, especially in

What Is the Exact Match in Google Ads? The exact match in Google Ads is the most precise rule set you can apply to your keywords. Keywords placed within square brackets ensure that your ads only appear when someone searches for terms that closely match the exact meaning of your keyword phrase. Full Explanation Exact

What Does Google Understand From the Context of a Keyword? Short Answer: Google interprets the context of a keyword by understanding the intent behind it and showing relevant search results that match this intent. For instance, if the keyword is lawn mowing service, Google recognizes its meaning and may display results like lawn mowing service