Q&A

How Do I Navigate to the Campaign Settings in Google Ads? The short answer is to first click on “All campaigns” at the top, then return to the campaign settings and select “Additional settings.” From there, click on the “Campaign URL options” to access the desired configuration. Full Explanation To access your campaign settings within […]

What Should I Do If My Tracking Settings Keep Changing Automatically? Short Answer: Ensure that your automatic recommendations are not enabled. If they are selected, your tracking settings can change automatically after they pass through the approval process. Full Explanation When your tracking settings keep changing without your intervention, a key cause could be that

What’s the Best Way to Set the Budget for My Ad Campaigns? The best way to set the budget for your ad campaigns is by using keyword research to inform your decisions. By analyzing the top bids for relevant keywords in your specific location, you can determine a daily budget that aligns with your conversion

Can I Add Multiple Ad Groups for Multiple Services? Short Answer: Yes, you can add multiple ad groups for multiple services without needing to create separate campaigns unless you want to manage different budgets for each service. Keeping all services under one campaign is possible when your budget is unified across services. Full Explanation When

Should I Keep My Campaign More Broad or Specific? Short Answer: It’s best to keep your campaign focused on a specific city and then create different ad groups under that campaign to target various services within your business. Full Explanation Rather than separating your marketing efforts into multiple broad campaigns, concentrating on a single campaign

Why did you separate plumbing and water heater for different budgets? Short Answer: The separation was made to target more specific keywords and address the fact that different businesses specialize in different areas, such as exclusively water heaters versus general plumbing or sewer services. Full Explanation Different service providers often specialize in particular areas of

Do You Understand the Thinking Behind How We Are Building the Campaigns? Short Answer: The campaigns are separated by different cities intentionally to ensure that people searching for services feel like they are engaging with the most local and relevant option available to them. Full Explanation Building campaigns by targeting specific cities allows businesses to

How to Set the Location for the Campaign? Short Answer: Simply enter the location where you want your campaign to target. If you aim to reach a specific city, input the city name. If your focus is broader, targeting a county, enter the county name accordingly. Full Explanation Setting the location for your campaign means

Would it be smart to just do a radius? The short answer is that whether doing a radius is a smart strategy depends largely on your overall approach and geographic location. While you might consolidate all locations under one, this can influence your conversion rates, potentially lowering them. Understanding the specific county you are in

What is the strategy for increasing the ad budget? The strategy for increasing the ad budget involves gradually increasing the spend on a successfully performing campaign in a targeted area until it reaches its maximum potential. Once that point is met, the campaign is then duplicated to a new city or location to replicate the