Q&A

What could be the reason for a sudden drop in conversions from my Google Ads campaign? A sudden drop in conversions from your Google Ads campaign may be caused by changes within your campaign settings, such as adjustments to your ad copy, bidding strategy, or target audience. External factors like increased competition, shifts in search […]

How can I check if my Google Ads campaign budgets are getting spent correctly? Short Answer: You can check if your Google Ads campaign budgets are spending correctly by logging into your Google Ads account and reviewing the budget and spending details for each campaign. Full Explanation The most direct way to ensure your Google

What Does a Franchisee Buy When They Purchase a Franchise? Short Answer: When a franchisee buys a franchise, they are purchasing more than just the brand name; they are acquiring the entire system. This system comes with detailed instructions on how to run the business effectively and maintain consistency across all franchise locations. Full Explanation

Why do businesses operate the same way in different locations, like McDonald’s? Short Answer: Businesses operate the same way in different locations because they use a franchise model, which involves selling not only the brand but also a detailed system that guides how to run the business consistently everywhere. Full Explanation When a business expands

What Does It Mean to Build Your Business Like a Franchise? Short Answer: Building your business like a franchise means designing it to run based on clear and precise systems rather than relying on individual opinions or subjective decisions. It involves breaking down every aspect of your business into the smallest components and thoroughly documenting

What Is One of the Most Important Parts for Ranking for Specific Keywords? One of the most crucial elements for ranking well for specific keywords is ensuring that your website’s title and description specifically mention the service you offer along with your city location. These can be easily customized on your WordPress site to improve

If I want to rank for a specific keyword like ‘garage door repair’, but it’s very competitive, what should I do? Short Answer: To improve your chances of ranking for a competitive keyword like ‘garage door repair,’ create a dedicated landing page for each city where you offer services. For instance, if you serve the

What should we include in our titles to increase the chances of people clicking on us? The short answer is to include specific keywords in your titles. This helps Google understand what your business or service is about, increasing the chances that people searching for those terms will click on your link. Full Explanation Including

Why Is It Difficult to Compete for Certain Keywords? It is difficult to compete for certain keywords because they are often tied to shopping results or dominated by large brands. When the search intent behind a keyword is focused on finding products or information related to a well-known brand, it becomes very challenging for other

Why does the AI PRM extension add ‘expert’ to the title? Short Answer: The AI PRM extension adds the word ‘expert’ to the title to align with the evolving Google search algorithm, which considers not just the exact search terms but the user’s intent. Including ‘expert’ helps to better match the intent of users who