Q&A

If I Have One Campaign and Am in the Learning Process, Am I Still Helping Google Learn About My Business? Short Answer: Yes, even if you have only one campaign and you’re in the learning phase, you are still helping Google better understand your business and its goals. Full Explanation When you create and run […]

When Should I Start My Campaign and What Should Be My Budget? Short Answer: You should start your campaign as soon as possible with a minimum budget of $20 a day. This budget is not primarily to capitalize immediately but to allow Google to learn more about you and your business. Full Explanation Starting your

What Is the Purpose of the Document Library? The purpose of the document library is to serve as a valuable resource containing over two years of carefully organized material, designed to answer almost every question you might have. Essentially, if you’re seeking information—such as details about Performance Max campaigns—it is all accessible with a simple

Is My Google Business Profile Connected to My Account? Short Answer: To check if your Google Business Profile is connected to your account, look for it under the ‘Location’ section in your assets on the right side. If your profile is missing, you can easily add it by clicking on the ‘+ Location’ button. Full

At what stage should I start using Performance Max for my campaign? Short Answer: You should consider starting Performance Max when your campaign is ready to move beyond the initial data collection and low budget phase. It is best used when you want to level up and invest more to push your campaign further. Full

How can I improve my ad to be the number one result on Google? The short answer is that you must understand what your potential customers are searching for and customize your ad to address those specific needs. Incorporating site links, call-outs, and other ad extensions will help you cover nearly every relevant aspect of

Where Does Google Extract the Description for Search Results? Short Answer: Google no longer relies solely on the meta description tag for search result descriptions. Instead, it may extract the description from any part of the page’s text. Full Explanation Historically, the meta description tag in a webpage’s HTML was the primary source Google used

Why does Google highlight certain search results? Short Answer: Google highlights certain search results because it recognizes them as the most relevant to what you’re searching for. This relevancy logic is consistently applied across Google’s platforms, including YouTube and Google Ads. Full Explanation When you conduct a search on Google, the platform uses advanced algorithms

How Can I Integrate Relevant Searches into My Ad? If there are relevant search terms that your ad currently doesn’t cover, the best way to integrate them is by adding these terms directly into your ad description or by including them as callouts or site links. This approach ensures that important searches related to your

What Is the Difference Between Callouts and Site Links? The short answer is that callouts are additional descriptive text that appears in your ad, while site links are clickable links that take users to specific pages on your website. Full Explanation Callouts and site links serve different purposes within your ads. Callouts offer extra information