Why should I verify my advertiser in Google Ads?

Verifying your advertiser in Google Ads enables your business name and logo to be prominently displayed alongside your ads, enhancing visibility and trust. This verification process is anticipated to become mandatory for all advertisers in the near future. Once verified, your business details will automatically appear as an extension in your ads.

Full Explanation

When you verify your advertiser account in Google Ads, it means you confirm your business identity to Google. This verification allows Google to display your business name and logo directly with your ads, creating a more professional and trustworthy appearance for potential customers. Because Google plans to require all advertisers to complete this verification, taking action now ensures a smooth transition and continued ad effectiveness.

Step-by-Step Breakdown

Start Verification: Initiate the advertiser verification process within your Google Ads account.
Confirm Business Details: Provide accurate information about your business, including your official business name and logo.
Verification Approval: After submitting your information, Google reviews and approves your advertiser details.
Automatic Extensions: Once verified, your business name and logo automatically appear as extensions with your ads, increasing your brand’s visibility.

Real Examples

After verification, when users see your ads, they will notice your official business name and logo displayed seamlessly with the ad content. This can improve recognition and build trust, making users more confident in engaging with your ad.

Common Mistakes

Delaying verification until it becomes mandatory, which could interrupt ad performance.
Providing incomplete or incorrect business information during verification, leading to delays or rejection.
Ignoring the inclusion of a proper logo, which can reduce the visual impact of automated ad extensions.

FAQs

Is advertiser verification required for all Google Ads accounts?: It is expected that Google will require all advertisers to complete verification within the upcoming year.
What happens if I don’t verify my advertiser?: Without verification, your business name and logo will not be displayed automatically with your ads, potentially affecting ad performance when the requirement becomes mandatory.
Does verification automatically add my logo to all ads?: Yes, once verified, your business name and logo will show automatically as an extension alongside your ads.

Key Takeaways

Verifying your advertiser in Google Ads ensures your business name and logo appear with your ads.
This verification is expected to become mandatory for all advertisers soon.
Once approved, your business information is automatically shown as an extension, enhancing ad visibility and trust.