Why Do We Need to Have Two Phone Numbers in a Google Ads Campaign?

Short Answer: We need to have two phone numbers in a Google Ads campaign because it allows us to track results and understand exactly where our calls are coming from. This helps in analyzing the effectiveness of the campaign.

Full Explanation

Using two phone numbers in a Google Ads campaign serves the purpose of tracking calls effectively. When potential customers see different phone numbers, it becomes easier to pinpoint which calls originated from the ad campaign and which came from other sources. This separation is crucial for monitoring performance and measuring the success of advertising efforts.

Step-by-Step Breakdown

Assign one phone number specifically for your Google Ads campaign.
Keep the second phone number for your general business use or other marketing channels.
Receive calls on both numbers but track which number was dialed for accurate data collecting.
Analyze the call data to determine how effective the Google Ads campaign is in driving customer engagement.

Real Examples

When two phone numbers are used in a campaign, marketers can see the difference between calls from the Google Ads campaign and calls from other sources like organic website visits or offline advertising. This clear separation provides concrete insights, enabling more informed marketing decisions.

Common Mistakes

Using only one phone number makes it impossible to track which calls come directly from the Google Ads campaign.
Failing to monitor calls separately can lead to inaccurate assessment of campaign performance.
Not setting up call tracking properly can hide valuable insights into customer behavior.

FAQs

Q: Why can’t I use just one phone number for all marketing?
A: Using one phone number does not allow you to distinguish which calls stem from your Google Ads campaign and which come from other sources.

Q: Does having two phone numbers complicate handling calls?
A: While it may require managing calls from two numbers, the benefit of accurately tracking your campaign results outweighs the extra step.

Key Takeaways

Having two phone numbers helps separate calls from Google Ads campaigns and other sources.
This separation is essential for accurate tracking and measuring campaign success.
Proper call tracking leads to better insight and more effective marketing decisions.