Why is it important to monitor my website even if I have a marketing company handling it?

Short Answer: Even when a marketing company manages your website, it is essential to monitor it yourself because issues can arise that the company might overlook or not resolve quickly. Keeping an eye on your website ensures it is always working at its best.

Full Explanation

Having a marketing company take care of your website is beneficial, but it doesn’t guarantee perfection at all times. Sometimes, problems happen that the company may miss or delays handling. Monitoring your own website allows you to catch these issues early and ensures the website stays fully functional and effective for your business.

Step-by-Step Breakdown

Trust but verify: While the marketing company is responsible, keeping an eye on your site helps you confirm they are maintaining it properly.
Detect missed issues: Since no system is perfect, occasional oversights may occur, and you can catch them by monitoring yourself.
Ensure timely resolution: Promptly spotting problems allows you to remind or work with your company for a quicker fix.
Maintain optimal performance: Continuous oversight ensures your website functions smoothly, avoiding disruptions for visitors.

Real Examples

Imagine your website suddenly experiences slow loading times or broken links. If your marketing company doesn’t immediately notice and resolve these issues, visitors may leave before engaging with your content. By monitoring yourself, you can quickly identify these problems and work with your marketing company to resolve them, maintaining a strong online presence.

Common Mistakes

Assuming the marketing company will catch every issue without any oversight.
Ignoring the website’s performance or functionality unless alerted by customers or obvious errors.
Delaying review and check-in on website status, causing problems to grow unnoticed.

FAQs

Q: Should I monitor technical details or just general performance?
Monitoring general performance is important to catch major issues, and communicating with your marketing company can help address technical details effectively.

Q: How often should I check my website?
Regularly checking your website, such as weekly or monthly, helps ensure continuous smooth operation and timely problem detection.

Key Takeaways

Even with a marketing company managing your website, your monitoring is essential to catch problems early.
Monitoring helps ensure prompt fixes, maintaining optimal website function.
Active oversight prevents overlooked issues and supports a positive visitor experience.