Why is my locksmith campaign running faster than my garage door campaign?

Short Answer: Your locksmith campaign is likely running faster because there are more searches for locksmith services compared to garage door services. The volume of searches plays a crucial role in determining the speed and effectiveness of your campaign.

Full Explanation

The main factor driving the difference in the speed between your locksmith and garage door campaigns is the number of searches available for each service. Campaigns with higher search volumes tend to perform faster because more users are looking for those services. In this case, locksmiths probably have a higher number of search queries than garage doors, giving the locksmith campaign greater exposure and a faster pace.

Step-by-Step Breakdown

Identify Search Volume: Check how many searches are made for locksmith services versus garage door services.
Understand Impact: More searches mean more opportunities for your campaign to be seen and clicked.
Performance Effect: The locksmith campaign benefits from this higher search volume, resulting in faster delivery and potentially more engagement.

Real Examples

If you notice your locksmith ads showing frequently and quickly reaching their audience, this is an indicator that many people are searching for locksmith services online. On the other hand, if your garage door ads seem slower or less visible, it’s a sign that fewer people are searching for those services right now.

Common Mistakes

Assuming all campaigns run at the same speed regardless of search volume.
Overlooking the importance of how many people look for a service before judging campaign speed.
Not considering that different industries or services have varying demand levels, which affects campaign performance.

FAQs

Q: Can search volume alone determine campaign speed?
Yes, it is a significant factor influencing how fast and effectively a campaign runs.

Q: Should I expect different speeds for different campaigns?
Yes, campaigns for services with more searches typically run faster.

Key Takeaways

The speed of your campaign is closely tied to how many people search for that service.
Locksmith campaigns run faster because more users are searching for locksmith services than for garage doors.
Understanding search volume can help explain and manage expectations for campaign performance.