Why Should We Leave the Search Engine Setting On?

Leaving the search engine setting on is important because it allows your ads to be shown to people actively searching for the keywords relevant to your content, making your advertising more targeted and cost-effective compared to simply displaying your ads on Google without keyword focus.

Full Explanation

Keeping the search engine setting enabled ensures that your ads reach an audience that is specifically looking for the keywords you have chosen. This targeted approach means your ads appear to users with a direct interest, increasing the chances of engagement. Moreover, by focusing on search engine users rather than a broad display network, it tends to be less expensive, offering a more efficient way to spend your advertising budget while maximizing visibility among relevant users.

Step-by-Step Breakdown

Enable Search Engine Setting: Activate the option to show ads to users searching for your specified keywords.
Show Ads to Interested Users: Ads are displayed only to those looking for related terms, ensuring relevance.
Cost Advantage: Since ads are shown on search engine results rather than broad placements, advertising costs are typically lower.

Real Examples

When the search engine setting is turned on, your ads appear when users type in related keywords, which means the ads are more likely to attract clicks and conversions. Without this setting, ads might be shown broadly on various platforms, which might incur higher costs and less precise targeting.

Common Mistakes

Turning Off the Search Engine Setting: This can lead to ads being shown to a less targeted audience, increasing costs without improving effectiveness.
Ignoring Keyword Relevance: Not aligning keywords with your ads can reduce the advantage of search engine targeting.

FAQs

Q: What happens if I turn off the search engine setting?
Ads will be shown more broadly, often at a higher cost and with reduced relevance to potential customers.

Q: Is it always cheaper to leave the setting on?
Yes, because ads are targeted toward users actively searching for keywords, leading to more cost-effective advertising.

Key Takeaways

Leaving the search engine setting on targets ads to users looking for your keywords.
This targeting improves ad relevance and engagement.
Showing ads through search engines generally costs less than broad display advertising.