Why Should We Keep the Search Network Ticked On?

Short Answer: You should keep the search network ticked on because it allows your ads to appear not only on Google but also on alternative search engines that use Google. This expands your reach to individuals searching for your keywords and typically costs less than showing ads exclusively on Google.

Full Explanation

Keeping the search network option enabled ensures that your advertisements are displayed across a range of search engines that utilize Google’s platform. This means you don’t limit your ads to just Google’s own search results; instead, you also tap into additional search sites where potential customers are actively looking for your keywords. It’s an effective way to increase visibility while managing your advertising budget smartly.

Step-by-Step Breakdown

Enable the Search Network: Ensure the box for allowing ads on the search network is checked.
Expand Reach: Your ads get shown on multiple search engines that partner with Google, increasing the chance of being seen.
Targeted Audience: People searching for keywords relevant to your business will encounter your ads across different search engines.
Cost-Effective: Advertising on these alternative search sites is usually cheaper than advertising only on Google.

Real Examples

When the search network option is ticked, a user looking for a specific service on a smaller search engine powered by Google may see your ad. This could lead to higher ad impressions and potentially more clicks from users who prefer different search platforms yet are still searching for relevant terms.

Common Mistakes

Unticking the Search Network: Some advertisers disable this option, which limits ads to Google alone and can reduce overall reach and cost-efficiency.
Assuming Google Only: Believing ads are shown only on Google and missing out on the benefits of alternative search engines that use Google technology.

FAQs

Q: Does keeping the search network enabled increase my costs?
Generally, it’s actually more cost-effective, as ads on alternative search engines usually cost less than on Google.

Q: Will my ads appear on all search engines?
Your ads will appear on alternative search engines that use Google’s search network, expanding beyond Google itself.

Key Takeaways

Keeping the search network ticked enhances your ad visibility across multiple search platforms.
This strategy targets a broader audience actively searching for your keywords.
Using the search network is typically a more affordable option than advertising exclusively on Google.