Why is the phone number positioned at the bottom of the page?

Short Answer: The phone number is placed at the bottom of the page primarily to ensure that Google approves it when scanning the website. It is not meant for regular visitors to call, so positioning it lower on the page reduces its visibility to typical users.

Full Explanation

When designing a website, especially with SEO in mind, every element’s position can affect how Google views and processes the content. Placing the phone number at the bottom of the page helps ensure that Google recognizes it positively during its scanning process. Since the phone number is not intended for frequent visitor use, its lower positioning keeps it present but less conspicuous to regular users. This strategic placement balances visibility for search engines and user focus.

Step-by-Step Breakdown

Include the phone number on the website so it is available for Google to find.
Position the number at the bottom of the page so it doesn’t distract or encourage regular users to call.
Ensure the number remains accessible but subtle, helping Google approve the detail without impacting the user experience negatively.

Real Examples

While typical users might not look for the phone number at the bottom, the number’s presence serves an SEO purpose. Websites include contact information this way to maintain compliance with Google’s scanning protocols but avoid confusing or overwhelming visitors with unnecessary call prompts. This delicate balance helps maintain a professional and user-friendly website layout.

Common Mistakes

Placing the phone number too prominently: This can deter visitors or create confusion if the number is not meant for them.
Omitting the phone number entirely: This risks losing Google approval during scanning.
Ignoring SEO implications: Not considering how Google scans the site can affect overall search rankings.

FAQs

Why can’t the number be placed at the top?: Because it’s not meant for regular users to call and could be distracting if placed prominently.
Is the phone number still useful at the bottom?: Yes, it satisfies Google’s scanning requirements while remaining unobtrusive to users.
Does placing it at the bottom hinder SEO?: No, it actually helps ensure Google approves the number without negatively impacting user experience.

Key Takeaways

Positioning the phone number at the bottom aids in Google approval during website scanning.
The number is not intended for regular visitor calls, so its lower placement minimizes distraction.
Maintaining this balance supports both SEO goals and a smooth user experience.