Why is my ad status showing as ‘eligible, but limited’?

Short Answer: Your ad status is marked as ‘eligible, but limited’ because your capitalization is not following Google Ads rules. Specifically, while it’s acceptable to capitalize the first letter of each word, using full capitalization (capitalizing entire words) is against the guidelines.

Full Explanation

When running Google Ads, the platform has strict policies regarding how ads should appear, including rules about capitalization. Google allows you to capitalize the first letter of each word in your ad text to maintain professionalism and clarity. However, capitalizing whole words completely is considered inappropriate and against their guidelines. When your ads use full capitalization, Google flags them, which results in the status showing as ‘eligible, but limited.’

Step-by-Step Breakdown

Check Your Ad Text: Review your ad copy to see if whole words are capitalized fully.
Evaluate Capitalization: Verify whether you have only capitalized the first letter of each word, which is allowed.
Adjust if Necessary: If entire words are capitalized, modify your ads to meet the capitalization rules.
Resubmit Your Ads: After making changes, your ad status should be updated accordingly.

Real Examples

Permitted example: “Buy Quality Shoes Today” (Capitalizing only the first letter of each word)

Not permitted example: “BUY QUALITY SHOES TODAY” (Capitalizing the entire words)

Common Mistakes

Using ALL CAPS: Capitalizing every letter of entire words instead of just the initial letters.
Inconsistent Capitalization: Mixing fully capitalized words with normally capitalized words in the same ad.

FAQs

Q: Can I capitalize the first letter of each word?
A: Yes, this is allowed by Google Ads.

Q: Is it okay to capitalize entire words?
A: No, full word capitalization is against the rules and causes your ad to be limited.

Key Takeaways

Ad status ‘eligible, but limited’ often relates to capitalization issues.
Only capitalize the first letter of each word in your ads.
Avoid fully capitalizing entire words to comply with Google Ads guidelines.