Why Don’t We Do It on the Regular Campaign?

Short Answer: You can certainly do it on a regular campaign since there is no restriction against doing so. However, regular campaigns are already targeted to a specific city, so this targeting method is typically unnecessary. The alternative approach allows you to create one campaign for a single service and expand that campaign coverage across an entire state like Texas.

Full Explanation

A regular campaign is designed to focus on a specific city, making precise targeting simpler and more straightforward. Because the targeting is localized to the city level, additional broader targeting options are generally not needed. On the other hand, if the goal is to reach a wider area, such as multiple cities or an entire state, the campaign strategy changes. In this case, you would use an approach that allows you to create a single campaign for one service but extend its reach to larger regions, like the whole state of Texas. This flexibility differentiates the options between regular and expanded campaigns.

Step-by-Step Breakdown

1. Regular Campaign Setup: Begin by targeting one city where you want your marketing to be focused.
2. Targeting Precision: Since the campaign targets only a city, there is no need to expand or adjust targeting parameters for broader reach.
3. Expanded Campaign Option: Use the option to create one campaign focused on a single service but extend its reach across an entire state such as Texas.
4. Considering Campaign Goals: Choose regular city-level campaigns for highly localized targeting, and select expanded state-level campaigns when broader coverage is necessary.

Real Examples

Imagine you are promoting a plumbing service. With a regular campaign, you would target customers in one city, like Houston, to focus your efforts in a dense market. Alternatively, if you want to cover all of Texas, you would create one campaign for that plumbing service and expand its targeting statewide. This eliminates the need to create multiple city-specific campaigns while still reaching a larger audience.

Common Mistakes

• Trying to use expanded targeting within a regular campaign designed only for one city, which results in ineffective reach.
• Assuming you cannot use these options interchangeably when they actually serve different strategic goals.
• Overcomplicating campaigns by creating many city-level campaigns when one expanded campaign could suffice for statewide reach.

FAQs

Can I target multiple cities with a regular campaign?

No, regular campaigns are typically designed to target a single city for focused marketing.

Is it possible to create one campaign that covers an entire state?

Yes, by using the expanded campaign option, you can create one service-based campaign and extend its reach throughout the whole state, like Texas.

Why might I not need expanded targeting on a regular campaign?

Because the regular campaign is already precisely targeted to a specific city, additional broad targeting is unnecessary.

Key Takeaways

• Regular campaigns are best for city-level targeting and are simple in their approach.
• Expanded campaigns allow a single service campaign to cover broader areas, such as an entire state.
• Choosing the right campaign type depends on whether your marketing focus is localized or broad.
• Flexibility in campaign creation helps optimize marketing reach without unnecessary duplication.