Why can’t I see some of the extensions in my new Google Ads account?

Short Answer: When you have a new Google Ads account, it can take up to 90 days before some extensions become visible. Patience is key during this initial period.

Full Explanation

Google Ads has a process in place that affects new accounts specifically. When your account is newly created, certain features, such as some extensions, might not display right away. This delay can last for as long as 90 days. The system likely uses that time to review and gradually enable available extensions to ensure proper functionality and performance.

Step-by-Step Breakdown

Create a new Google Ads account.
Set up your campaigns and apply desired extensions.
Understand that some extensions may not be visible immediately.
Wait for the period of up to 90 days as Google processes your account.
Extensions will begin to appear following this waiting period.

Real Examples

If you recently opened a Google Ads account and notice extensions like site links or callouts missing, this is likely because your account is still within the initial 90-day window. Over time, as your account matures, these extensions should become visible and active, aiding your ad performance.

Common Mistakes

Assuming extensions are malfunctioning or incorrectly set up simply because they don’t appear immediately.
Requesting unnecessary support tickets before the 90-day period has elapsed.
Restarting or recreating accounts out of impatience, which can reset the waiting process.

FAQs

Q: How long will I wait to see all extensions?
Up to 90 days.

Q: Should I change any settings to see extensions faster?
No, it is a waiting process, so patience is required.

Q: What happens if I don’t wait the 90 days?
Extensions might remain hidden until the account reaches the maturity timeline.

Key Takeaways

New Google Ads accounts may have a delay in showing some extensions.
This delay can be up to 90 days.
Patience is necessary; the extensions will appear as the account matures.