Where Should We Post Our New YouTube Video?

If your newly created YouTube video is currently the only video you have, it is highly recommended to feature it prominently on your homepage as well as on your landing pages. This approach maximizes visibility and engagement by integrating the video into key areas of your website.

Full Explanation

When you have just one video, placing it on your homepage and landing pages helps to make it easily accessible to visitors. The homepage is typically the most visited page of your site, so featuring your video there ensures it catches the attention of a broad audience. Similarly, embedding the video on specific landing pages can support targeted marketing campaigns or product promotions, allowing the video to enhance the overall messaging and conversion potential of those pages.

Step-by-Step Breakdown

1. Identify your new YouTube video: Confirm that the video is ready for public viewing and aligns with your current marketing goals.
2. Choose your homepage location: Decide where on your homepage the video will be most visible and engaging for visitors.
3. Place the video on landing pages: Select relevant landing pages related to the content or product your video promotes.
4. Embed the video properly: Use the YouTube embed code to place the video in the chosen sections to ensure smooth playability and optimal responsiveness across devices.
5. Test placement and visibility: Review your homepage and landing pages to make sure the video displays correctly and enhances user experience.

Real Examples

Though not explicitly provided, imagine a business with a single product introduction video. Placing this video on the homepage immediately shares the visual content with all visitors. Placing the same video on the product-specific landing page doubles the exposure and provides helpful context for potential customers.

Common Mistakes

• Not utilizing key website areas: Failing to share your only video on your homepage or landing pages can limit its exposure.
• Hiding the video in less visited areas: Placing the video where traffic is low reduces its potential impact.
• Overloading pages: Adding too many videos at once or cluttering key pages risks distracting visitors.

FAQs

Should I post the video on other pages besides the homepage and landing pages?

Since you currently have only one video, focusing on the homepage and landing pages ensures maximum visibility without overwhelming your site.

Can posting the video on multiple pages affect SEO?

Embedding your main video on high-traffic pages like the homepage and landing pages enhances user engagement, which can positively influence SEO.

What if I get more videos later?

As your video library grows, you can explore distribution strategies beyond just the homepage and landing pages.

Key Takeaways

• Featuring your only YouTube video on the homepage guarantees broad visibility.
• Posting the video on landing pages supports targeted campaigns.
• Strategic video placement enhances user experience and engagement.
• Embedding the video thoughtfully on key pages prevents missed opportunities for connecting with your audience.