When Should We Duplicate Our Google Ads Campaign?

Short Answer: You should duplicate your Google Ads campaign only when you have achieved the desired results from the initial campaign, specifically reaching about a 30% conversion rate.

Full Explanation

Duplicating a Google Ads campaign is a strategic step that should only be taken once the original campaign has proven successful. This success is measured by the campaign’s ability to convert viewers into customers or leads. A good benchmark for deciding to duplicate your campaign is when it reaches approximately a 30% conversion rate. This indicates that the campaign is effectively targeting and engaging the right audience, making it worthwhile to replicate and expand upon the initial efforts.

Step-by-Step Breakdown

Run your initial Google Ads campaign: Launch your ad and monitor its performance closely.
Evaluate your conversion rate: Track how many viewers take the desired action, aiming to reach around 30% conversion.
Analyze your results: Confirm that the campaign is meeting your goals and producing meaningful outcomes.
Duplicate when ready: Once you have achieved approximately a 30% conversion rate, duplicate your campaign to scale success.

Real Examples

While specific examples are not provided here, the concept implies that only campaigns demonstrating strong, measurable success around a 30% conversion rate are appropriate candidates for duplication. Any campaign falling short of this benchmark should be optimized further before considering copying.

Common Mistakes

Duplicating campaigns prematurely before reaching the conversion target.
Relying on campaigns that have not proven to be effective or have low conversion rates.
Ignoring the importance of analyzing and confirming results prior to duplication.

FAQs

Why is a 30% conversion rate important?: It serves as a clear indicator that the campaign is performing effectively by converting a substantial portion of its audience.
Can I duplicate a campaign below 30% conversion rate?: It is not recommended as the campaign may not have proven its ability to achieve desirable results.
What happens if I duplicate too early?: Duplicating too early can lead to wasted budget and resources on campaigns that have not yet been optimized.

Key Takeaways

Duplication should be based on proven successful results.
Around a 30% conversion rate is the benchmark for duplicating.
Evaluating and confirming results before duplication can save resources and improve overall ad performance.