What Should I Do with the ‘Products’ Section of My Business Profile?

Short Answer: You should populate the ‘products’ section thoroughly. Add more products and ensure each product links directly to its relevant page, rather than just linking to the home page.

Full Explanation

Populating the products section of your business profile is essential for enhancing your online presence and improving user experience. When this section contains a variety of products, it not only showcases your offerings but also directs visitors efficiently to detailed pages where they can learn more about each product. This targeted linking is crucial; instead of sending potential customers to a general home page, providing specific product links helps streamline their navigation and increases the likelihood of engagement or purchase.

Step-by-Step Breakdown

Add More Products: Start by listing all the products your business offers. A more comprehensive products section reflects the breadth of your catalog and helps capture a wider audience.
Link to Relevant Pages: For each product, create a link that goes directly to that product’s specific page. Avoid generic links to the home page, as these require extra effort from visitors to find the product details they want.
Maintain Consistency: Make sure every product entry follows a similar format with consistent linking, descriptions, and images if possible, to present a professional and organized profile.

Real Examples

Imagine you have a business offering multiple types of skincare products. In the products section, each item—like cleansers, moisturizers, or serums—should have its own listing linking to the exact page dedicated to that product. This approach helps users navigate directly to the product that interests them without confusion.

Common Mistakes

Linking all products to the home page instead of specific product pages.
Leaving the products section sparse or unpopulated, which misses opportunities to showcase your offerings.
Failing to update the products section regularly, leading to outdated or incomplete information.

FAQs

Q: Why shouldn’t I link all products to the home page?
A: Linking to the home page makes it harder for visitors to find specific product information quickly, potentially reducing engagement and sales.

Q: Is it necessary to add every product?
A: While you should aim to include as many products as relevant, prioritize those that represent your business well and have dedicated pages.

Key Takeaways

Populate your business profile’s products section with a diverse range of products.
Ensure that each product links specifically to its own page for user convenience and improved SEO.
Regularly review and update the products section to maintain accuracy and relevance.