What should I do if someone starts adding negative keywords and messing with my Google Ads campaign?

Short Answer: If someone begins adding negative keywords and disrupting your Google Ads campaign, the best course of action is to contact Google Ads support for assistance. Meanwhile, pause the affected campaign and create a new one from scratch. Be sure to monitor your campaigns daily to confirm that your ads remain intact.

Full Explanation

When negative keywords are added to your Google Ads campaign without your approval, it can harm your ad performance by preventing your ads from showing to relevant audiences. Taking immediate steps is important to minimize potential damage. Reaching out to Google Ads support allows you to get professional help and guidance tailored to your situation. By pausing the compromised campaign, you stop further disruption caused by the unwanted negative keywords. Creating a new campaign from the ground up ensures you have clean settings and controls in place. Consistently checking your ads daily guarantees that your campaigns remain active and unaffected by any unauthorized changes.

Step-by-Step Breakdown

Contact Google Ads Support: Inform them about the unauthorized negative keywords and request their assistance.
Pause the Affected Campaign: Stop running the compromised campaign to prevent further negative impact.
Create a New Campaign: Set up a fresh campaign to replace the paused one, ensuring your settings are correct.
Monitor Daily: Check your campaigns every day to make certain your ads remain present and unchanged.

Real Examples

While specific examples are not provided, the advice implies that if you notice your ads are not performing as expected or suspect someone is interfering by adding negative keywords, following these steps can help you recover control and maintain campaign effectiveness.

Common Mistakes

Ignoring the issue and allowing the campaign to run with unwanted negative keywords can reduce ad visibility.
Failing to pause the compromised campaign promptly might cause extended disruption.
Not creating a new campaign leaves you vulnerable to ongoing interference.
Forgetting to check your campaigns daily risks missing unauthorized changes or deletions of your ads.

FAQs

Q: Why should I pause the affected campaign?
Pausing it prevents further negative keywords from impacting your ad delivery.

Q: Can Google Ads support remove the unauthorized negative keywords?
Contacting them is recommended to see how they can assist, but actions may vary based on your case.

Q: Is creating a new campaign necessary?
Yes, this helps to start fresh without the issues caused by the previous campaign.

Q: How often should I check my ads after this happens?
Check daily to ensure your ads remain active and unchanged.

Key Takeaways

Contact Google Ads support immediately if you detect unwanted negative keywords.
Pause the compromised campaign to stop the interference.
Build a new campaign to replace it and regain control.
Maintain vigilance by checking your ads daily to prevent recurrence.