What Should I Do If I Mistakenly Created an Adset as a Messenger?

Short Answer: If you accidentally create an adset as a messenger type, you should delete it and recreate the adset. When rebuilding it, be sure to select the instant form option instead of messenger. Additionally, remove the advantage audience setting to prevent receiving leads from unintended geographic areas outside your target region.

Full Explanation

Creating an adset as a messenger type is a common error that can affect the quality and relevance of your leads. Messenger adsets direct leads through Facebook Messenger instead of a form, which might not suit your campaign goals if an instant form is needed. Furthermore, using the advantage audience setting can broaden your audience reach, sometimes resulting in leads coming from other parts of the country, which might not be desired for your targeting criteria.

Step-by-Step Breakdown

1. Delete the Existing Adset: First, remove the incorrectly created messenger adset entirely to avoid confusion and incorrect lead generation.
2. Recreate the Adset: Start fresh with a new adset creation process.
3. Select Instant Form: During setup, make sure to choose the instant form option so leads are captured through forms instead of messenger.
4. Remove Advantage Audience: Disable the advantage audience feature to ensure leads are only coming from your desired geographic locations and not from other parts of the country.

Real Examples

Consider an advertiser who intended to collect leads via instant forms but mistakenly set the adset as a messenger campaign. Instead of receiving leads through a form that integrates easily with their CRM, leads were funneled through Messenger, complicating follow-up processes. Upon deleting and recreating the adset with the correct instant form setting and by removing the advantage audience, the advertiser was able to target a more precise audience and receive qualified leads from the intended area.

Common Mistakes

• Failing to delete the messenger adset and trying to use it as is.
• Forgetting to select instant form when recreating the adset.
• Leaving the advantage audience enabled, which can cause leads from unintended regions.

FAQs

Q: Why is it important to select instant form instead of messenger?
Instant forms streamline lead capture directly through the ad, fitting many campaign goals better than messenger interactions.

Q: What does disabling advantage audience do?
It restricts the audience to your specified geographic area and prevents leads coming from other parts of the country.

Key Takeaways

• Always delete and recreate an adset if mistakenly set as a messenger campaign.
• Ensure instant form is selected during adset creation for proper lead capture.
• Remove advantage audience to maintain targeted geographic lead generation.