What Should I See Next to My Campaign if It Is Correctly Configured?

Short Answer: If your campaign is correctly configured, you should only see a magnifying glass icon next to it. This icon indicates that the campaign is a search campaign without inclusion in the Display Network.

Full Explanation

When managing your digital advertising campaigns, correctly identifying the campaign type is essential. A search campaign specifically targets users on search engines, focusing your ads on search results. When such a campaign is properly set up to avoid spreading into other networks, you will see only a magnifying glass icon next to its name. This magnifying glass serves as a visual confirmation that the campaign exists solely on the Search Network and is not linked to the Display Network.

Step-by-Step Breakdown

Create or review your campaign: Ensure that your campaign is set up as a search campaign.
Exclude the Display Network: Confirm that the campaign settings do not include the Display Network.
Look for the magnifying glass icon: Once configuration is complete, check the campaign list. A magnifying glass icon next to your campaign signifies that it is only running on the Search Network.

Real Examples

In your campaign dashboard, correctly configured search campaigns will feature the magnifying glass symbol beside their names. On the other hand, campaigns including the Display Network would include different icons or symbols indicating that they span across additional networks. Therefore, the presence of only the magnifying glass icon clearly identifies a pure search campaign setup.

Common Mistakes

Assuming that the magnifying glass appears even when the Display Network is included. This is incorrect; the icon specifically reflects a search-only campaign.
Ignoring the icons next to campaigns which can lead to confusion about where ads are running.
Not verifying campaign settings and trusting that the configuration is correct without checking the icon indicator.

FAQs

Why is only a magnifying glass icon shown next to my campaign?: This icon represents that your campaign is configured as a search campaign without including the Display Network.
What does it mean if I see other icons besides the magnifying glass?: Other icons typically indicate that the campaign extends beyond the Search Network, possibly including the Display Network.
How can I ensure my campaign is search-only?: By reviewing your campaign’s network settings and confirming the Display Network is deselected.

Key Takeaways

The magnifying glass icon is the visual marker for a correctly configured search campaign.
Seeing only this icon ensures the campaign is running exclusively on the Search Network.
Confirming campaign icons helps maintain clarity about your ad’s placement and targeting.