What Should I Put in the Third Position of My Google Ad?

Short Answer: In the third position of your Google Ad, it’s best to end with a call to action. Examples include phrases like “BBB rating. Call now,” “Licensed and insured. Call now,” or simply “Call now for best service.”

Full Explanation

The third position in a Google Ad is an important spot to create a sense of urgency and prompt the viewer to take immediate action. By finishing your ad with a clear call to action, you steer potential customers toward contacting your business. Phrases such as “Call now” combined with credentials or reassurances like “BBB rating” or “Licensed and insured” not only encourage the user to reach out but also build trust and credibility.

Step-by-Step Breakdown

Identify your call to action: Choose an inviting and direct phrase encouraging the user to take the next step, such as “Call now.”
Add trust elements: Include qualifications or assurances like “BBB rating” or “Licensed and insured” to boost confidence in your service.
Combine effectively: Merge the trust building statement with the call to action to create a compelling message, for example, “Licensed and insured. Call now.”
Keep it concise: Ensure the third position message is clear and brief to maintain ad readability and impact.

Real Examples

“BBB rating. Call now” – Shows business credibility and encourages immediate contact.
“Licensed and insured. Call now” – Offers reassurance about qualifications along with an action prompt.
“Call now for best service” – Direct call to action emphasizing quality.

Common Mistakes

Missing call to action: Omitting a clear next step can cause users to hesitate.
Overloading the message: Including too much information can dilute the effectiveness of the call to action.
Vague wording: Using unclear or indirect language can reduce the urgency and impact of your message.

FAQs

Why is the third position important for a call to action?: It serves as the final message that motivates potential customers to take action, making it a strategic spot for prompts like “Call now.”
Can I only use “Call now” or are there other phrases?: Using “Call now” combined with trust signals such as “BBB rating” or “Licensed and insured” is effective; these phrases create urgency and credibility.
Should I include other information in the third position?: The focus should be on a concise call to action and trust elements without overloading this position.

Key Takeaways

The third position in your Google Ad is ideal for a strong call to action.
Combining a call to action with credentials like “BBB rating” or “Licensed and insured” enhances trust and encourages response.
Keep the message clear, concise, and compelling to maximize click-through and engagement.