What Should I Put at the Top of My Landing Page?

Short Answer: At the top of your landing page, you should clearly call out your target audience so they know that your service is relevant for them.

Full Explanation

When visitors arrive on your landing page, it is important to immediately communicate that your service or offer is designed specifically for them. Calling out your target audience at the very top helps establish relevance and connection right away. This ensures that visitors understand your page is tailored to their needs or interests before they explore further.

Step-by-Step Breakdown

Identify your target audience: Know exactly who your service is intended for.
Create a clear callout: Write an engaging message that speaks directly to that audience.
Place this message at the top: Make sure it is the first thing visitors see to catch their attention instantly.
Ensure relevancy: This callout signals to visitors that the rest of the page will provide solutions or information suited to them.

Real Examples

Imagine you offer a service for freelance graphic designers. Your landing page should start by addressing freelance graphic designers specifically, so they feel recognized and interested in what you have to offer.

Common Mistakes

Failing to address the audience specifically, leading to confusion about whether the service is relevant.
Using vague or generic language that doesn’t clearly signal who the page is for.
Placing the audience callout too far down the page where visitors might lose interest.

FAQs

Q: Why is it important to call out the target audience at the top?
A: It immediately signals relevance, making visitors more likely to stay and engage with your content.

Q: Can I use a generic greeting instead?
A: Using a generic greeting may not create the focused relevance that a target audience callout provides.

Key Takeaways

Place a clear callout to your target audience right at the top of your landing page.
Doing so ensures visitors know your service is meant for them.
This helps increase engagement, retention, and conversion rates on your page.