What Should I Do with the Product Landing Page?

The product landing page should have the URL of the specific page on your website related to the service or product you are offering. It should not be a general homepage URL, but a targeted page that directly corresponds to the service you want to promote.

Full Explanation

When setting up a product landing page, the link you provide needs to take visitors directly to the page that focuses on the particular service you offer. This means avoiding generic URLs like your homepage that showcase general information about your entire website. Instead, select the exact URL that aligns with the service or product you are promoting. Doing so helps ensure users arrive at a page designed to meet their specific needs and encourages higher engagement and conversion rates.

Step-by-Step Breakdown

Identify the specific service or product you want to promote.
Locate the corresponding page on your website that is dedicated to this service.
Copy the URL of this specific service page rather than your homepage.
Use this URL as your product landing page link wherever it is required.

Real Examples

If your business offers HVAC repair services in Phoenix, for instance, the product landing page should be the URL of the page that details HVAC repair services specifically for Phoenix, rather than just linking to the homepage of your website. This precisely targets visitors looking for that service.

Common Mistakes

Using the homepage URL as the product landing page link.
Linking to a broad or unrelated page instead of the relevant service page.
Failing to direct visitors to the exact service information needed.

FAQs

Can I use my homepage URL as the product landing page?: No, it is better to use the URL of the specific service or product page for better relevance and user experience.
Why is it important to use the specific service page URL?: Because it takes visitors directly to the information they are seeking, improving engagement and conversion opportunities.

Key Takeaways

Always use the URL of the dedicated service or product page as your product landing page.
Avoid using general pages like your website’s homepage.
The right URL leads to better targeting and user satisfaction.