What Should I Do With the Links to the Cities?

Short Answer: You should copy and paste the city links onto every service page, linking them to the correct city pages, such as Austin. Then, within the Austin city page, you should create internal links from all the services listed to their corresponding service pages for Austin.

Full Explanation

Managing links to city pages effectively is crucial for building a coherent internal linking structure that benefits both users and search engines. By placing links to the city pages on every service page, you ensure that visitors can easily navigate from a particular service to the broader context of a specific city. At the same time, linking from the city page back to service pages within that city reinforces a logical site architecture that helps search engines understand the relationship between locations and services.

Step-by-Step Breakdown

Identify all the service pages on your website where city links need to be added.
Copy and paste links to the relevant city pages onto each of these service pages. For example, if the service page is about plumbing, link to the Austin city plumbing page.
Go to the city page itself (such as the Austin page) and internally link all the services mentioned there to their specific service pages within that city.
Ensure that the linking is consistent and accurate to maintain relevance and enhance user navigation.

Real Examples

Suppose you have a service page for roof repair. You should add a link on that page pointing to the Austin roof repair page. Then, on the Austin city page, you would link to all the service pages relevant to Austin, including the roof repair page. This establishes a clear link flow that directs users and search engines back and forth between services and cities.

Common Mistakes

Failing to link city pages on service pages, which can isolate content and reduce SEO benefits.
Not linking services back correctly on the city page, causing poor user experience and weaker internal linking.
Linking to incorrect city or service pages, leading to confusion and broken navigation paths.

FAQs

Q: Should I add links for all cities on every service page?
A: Only link the city pages that are relevant to the service location. For example, link to Austin pages if the service is offered in Austin.

Q: How often should I update these links?
A: Regularly check to ensure links are accurate and reflect any changes in services or city pages.

Key Takeaways

Copy and paste city links onto each service page to build a strong internal link network.
Make sure city pages link back internally to their corresponding service pages.
Consistent and correct linking improves SEO and enhances user navigation.