What Should I Do With My Video Content for Better SEO?

To improve SEO with your video content, upload your video to YouTube and then embed it on your own website. Be sure to use your main keyword in the video title and description, and include a link to your website within the description for the best SEO results.

Full Explanation

Google favors its own products, so when you upload your video to YouTube, it benefits your SEO because of the platform’s authority. Embedding the YouTube video on your website brings that value directly to your site. This strategy makes your video content more visible to search engines and improves your website’s search ranking. Including the main keyword in both the video title and description reinforces the relevance of your content to that keyword, helping Google understand what your video is about. Adding a link back to your website in the video description also encourages traffic and improves SEO by connecting your video content directly with your site.

Step-by-Step Breakdown

1. Upload your video content to YouTube.
2. Create a video title that incorporates your main keyword.
3. Write a video description that includes the same keyword.
4. Add a link to your website within the video description.
5. Embed the uploaded YouTube video onto your website.

Real Examples

While no specific examples were provided, following these steps will align your video SEO efforts with Google’s preferences. The key is to fully optimize your YouTube video metadata—title and description—with your target keyword and provide an easy way for viewers to find your website through the embedded video and description links.

Common Mistakes

• Uploading video only to your website without using YouTube, missing out on Google’s affinity for its own platform.
• Failing to include your main keyword in the video title or description, reducing the video’s relevance signals.
• Not adding a link to your website in the video description, which limits traffic back to your site.

FAQs

Is uploading to YouTube really necessary for SEO?

Yes, because Google favors content hosted on its own platforms like YouTube, which can help boost your SEO.

Should I embed the video on my website after uploading to YouTube?

Absolutely. Embedding the YouTube video on your site helps pass SEO value from YouTube directly to your website.

Where should I place the keyword?

You should include your main keyword in the video title and description.

Why add a link to my site in the video description?

Adding a website link encourages viewers to visit your site and enhances SEO by connecting the video to your web content.

Key Takeaways

• Upload videos to YouTube for SEO benefits.
• Embed the YouTube video on your own website.
• Include the main keyword in the video title and description.
• Add a link to your website in the video description for better traffic and SEO.